Unilever plots in-house branded content division + latest from Snap(chat), Amazon & Facebook

View in web browser | Add to safe senders list

Campaign: Brands September 29, 2016

Brand news and analysis, powered by Marketing Latest Unilever plots in-house branded content division Simon Gwynn Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content. Data turns Amazon into a $1bn advertising business Shona Ghosh Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz. A history of Snap(chat) as it turns five Shona Ghosh The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging. Don't use Facebook Live to 'tick box', brands warned Nicola Kemp Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a box-ticking exercise. Industry calls for verification scheme for digital media after Facebook controversy Omar Oakes Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video views. Marketing New Thinking Awards 2016: the full results Channel 4's innovative promotion of its Humans show has won the Grand Prix at the Marketing New Thinking Awards 2016, in partnership with Sky Media. Marketing New Thinking Awards 2016: the winners' gallery Brands and agencies are working harder than ever to find creative solutions to challenges posed by today's fast-changing business environment. In partnership with Sky Media, the Marketing New Thinking Awards - which are now powered by Campaign - celebrate brands that are succeeding in this tough climate. We need new thinking to battle the ad-blockers Gemma Charles The New Thinking Awards winners offer hope amid a scary time for marketers. Freeview changes direction with £15m ad campaign Simon Gwynn Freeview is overhauling its TV presence with a £15m campaign, titled "The other way", which will see 300 executions aired over the course of the next 12 months. Nikon puts co-creation at heart of marketing strategy Nicola Kemp Global camera giant Nikon is shifting its marketing focus to co-creation in order to establish more authentic connections with consumers. Google to give away VR sets with NME Gurjit Degun NME, the free music title, is giving away Google Cardboard sets with its title tomorrow, offering readers the chance to experience Abbey Road Studios, an iconic music landmark. Netmums launches new ad formats in mobile-first refresh Simon Gwynn Netmums has launched new formats for advertisers and an overhaul of its website after a surge in mobile traffic over the last two years. Marketers' misuse of data 'worrying', says privacy group Shona Ghosh There is a "worrying" lack of transparency around how brands scoop up, share and use consumer data, according to civil liberties organisation the Open Rights Group. Instagram influencer platform Tailify relocates to UK Simon Gwynn Scandinavian influencer marketing platform Tailify has relocated its headquarters to London. In pictures: Celebration time at the New Thinking Awards 2016 Staff Agencies and brands came together last night to celebrate the Marketing New Thinking Awards 2016, held in partnership with Sky Media. The story behind Norwegian's 'Brad is single' ad Stine Steffensen Borke Real-time marketing like the "Brad is single" work that went viral can propel a brand, writes the vice president, marketing at airline Norwegian. Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Campaign Jobs UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Customer Comms Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000