The seven steps to creating a culture of effectiveness + Facebook's digital adspend forecast to exceed £1bn in UK + Council's poster campaign banned for offensive depiction of beggars and more...

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Campaign: Agencies September 28, 2016

Latest The seven steps to creating a culture of effectiveness Bridget Angear and James Miller Effectiveness is not something that can be stamped on a campaign, but rather the result of a business culture that works toward it from the outset. Facebook's digital adspend forecast to exceed £1bn in UK Omar Oakes Facebook's digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third, in eMarketer's latest digital adspend report for the UK. Council's poster campaign banned for offensive depiction of beggars Simon Gwynn Nottingham City Council has been rapped by the Advertising Standards Authority after using a series of posters that made generalisations about beggars. From creative to director: Andy McLeod reflects on Rattling Stick's birthday Andy McLeod As the production company Rattling Stick turns ten, Andy McLeod examines the differences between being a creative and director. Carlsberg falls foul of ad watchdog after taking booze to a building site Simon Gwynn Carlsberg has been rapped by the Advertising Standards Authority after a video produced for building supplies company TradePoint's YouTube channel depicted a large crate full of beer being delivered to a building site. Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more Staff Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry. Men more likely than women to complain about ads to ASA Gurjit Degun The Advertising Standards Authority receives more complaints from men than women, with the latter more concerned about harmful or offensive campaigns. Frank Budgen's work to be celebrated in memorial screening Omar Oakes A memorial screening is being held next week for Frank Budgen, one of advertising's most celebrated directors. Campaign and PRWeek launch Brand Film Festival London to showcase brand storytelling Danny Rogers Campaign, alongside sister title PRWeek, has opened entries for a new London festival that celebrates brand storytelling. Promoted Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us." In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. The Work Adidas "#MyNeoLabel" by Iris Adidas is taking personalisation to the next level by inviting sneakerheads to submit clothing designs via Snapchat. Ikea France "My son" by Buzzman What begins with a mother and son on a typical shopping trip becomes to mean so much more in this sentimental ad from Ikea France. Trending Facebook has been miscalculating video viewing time Gurjit Degun Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years. Unilever consolidates local and global marketing units Gemma Charles and Omar Oakes Unilever has centralised its global and local marketing functions into a single team as it seeks to ensure its marketers are better equipped in today's "super-connected" consumer landscape. Promoted "Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell Xaxis Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet... Campaign Jobs Head of Content Strategy - £60K - Automotive £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, London UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Product Marketing Executive - UK & Ireland Competitive plus 5% bonus Spectrum Brands, Failsworth, Manchester Head of Sales - Millenial Audiences: Music, Fashion, Sport £7000 - £60000 per annum + commission Ultimate Asset, Greater Manchester, Manchester Group Head - global Ad Tech platform £70000 - £75000 per annum Ultimate Asset, London Planning Director £90 -100k + benefits Direct Recruitment, London (Central), London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Digital Director Competitive depending on experience RLA Group Ltd, Bournemouth, Dorset

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