Why employee well-being is the new bottom line, The women shaking up digital marketing

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Campaign Sunday Supplement September 25, 2016

In-depth reads from across Campaign, covering brands, agencies and media The stress report: why employee well-being is the new bottom line Nicola Kemp A new generation of talent who are unprepared to sacrifice their souls at the altar of work are forcing a fundamental reappraisal of the role of business in supporting the mental well-being of staff. Digital Mavericks 2016: The women shaking up digital marketing Sandra Halliday Meet the new breed of Digital Mavericks: the women driving digital development on their own terms. Bienvenue à Paris: How BETC is transforming a graffiti cathedral and its community Maisie McCabe BETC's new home was designed to transform a neighbourhood and support a wider rebirth of the city. Maisie McCabe pays a visit. Will Great British Bake Off be commercially viable for Channel 4? Gurjit Degun Mel and Sue won't follow the hit TV show to its new home. What about the viewers? Seat Mii outcry highlights 'outdated' auto marketing Nicola Kemp Criticism by consumers on social media to news that Seat and Cosmopolitan have created a "car for women" underlines the continued inability of automotive brands to market to women without resorting to tired stereotypes. Thirty seconds to save advertising Stu Outhwaite As an industry, we have forgotten how brilliant shorter ads can be. The rise of the creative franchise Phil Teer Phil Teer calls for an advertising model befitting our entertainment-hungry, media-rich culture. Brand loyalists have nothing to teach you Helen Edwards It's the 'floating voters', not brand loyalists, marketers need to reach out to. A formula for better ads? Claire Beale There's a new jury in town for your online ads, but it's worryingly distanced from any real creative sensibility. A view from Dave Trott: The Comet's tale Dave Trott The UK had the world's first jet airliner. Promoted 5 future trends in digital-out-of-home Staff Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt Campaign Jobs Client Development Director £80k - £100k plus Bonus Stonor, South East England Group Operations Manager £35,000 - £45,000 SYLEX Recruitment, London (Central), London (Greater) Assistant Brand Manager £35,000 per annum Ball & Hoolahan, London Head of Account Management upto £65k basic + commission Morgan Rutherford Associates, Richmond upon Thames, London (Greater) Head of Strategy - Full Service Digital Agency Up to £75k plus benefits The Jefferson Group, London (Central), London (Greater) Senior Account Director £60-65k + 15% Profit Share Eden Marsh, London (Central), London (Greater) Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Account Manager - Energy & Environment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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