YouTube says it generates better results than TV, Meet Yahoo's brand champion

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Campaign: Media September 26, 2016

Media news and analysis, powered by Media Week Latest YouTube tells ad industry it generates nearly double searches per impression than TV Omar Oakes YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is unveiling updates to its advertising platforms. Nigel Clarkson: Yahoo UK's 'force of nature' Gideon Spanier Nigel Clarkson's gregarious personality makes him an ideal champion for the faded brand. Snapchat rebrands to Snap Inc Omar Oakes Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company". Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform Kate Magee Jon Ronson, the author of So You've Been Publicly Shamed, has accused Twitter of "not giving a shit" about what happens on its platform. Hearts & Science brings 'secret sauce' to the UK Gideon Spanier The agency's US success is down to using 'different kinds of information', the head of its first offshoot tells Gideon Spanier. International Meownetary Fund: Tube cat posters are going global Simon Gwynn After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service (CATS) is aiming to take its project to five other cities around the world. Bauer Media posts second highest turnover despite fall in advertising Omar Oakes Bauer Media has posted the second highest turnover in its history despite recording a fall in global advertising revenue last year. Three and Mindshare win Grand Prix at Digital Cinema Media Awards Suzanne Bidlake Three's branded content film, "I know what you unboxed last summer", won the top prize at last night's Digital Cinema Media Awards, run by Digital Cinema Media and Campaign. Yahoo confirms 500 million user accounts were hacked Simon Gwynn Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts in 2014 by what the tech company called a "state-sponsored actor". Review recap: AA, Richemont, USwitch Omar Oakes The AA has begun talks with agencies about its UK media planning and buying business. Spark 2016: Younger audiences read more mags than the population at large Bob Wootton Bob Wootton reports back with some of the highlights from Spark 2016, Magnetic's annual magazine media conference. Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff Promoted A Lasting Impact Staff Challenging creatives to design an arresting visual for Families' Activity Breaks - a charity that helps families that have lost a loved one serving in the British armed forces Campaign Jobs VP Sales - TV Salary circa £70k + bonus SAVVY Media Ltd, London (Central), London (Greater) Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London Account Manager - Energy & Environment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Key Account Manager - Third Sector Recruitment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Executive - Haymarket Media Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Display Sales Executive - Motorsport News Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sales Executive - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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