Paralympics set to reach biggest ever global media audience, TV ad market faces dip after Brexit

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Campaign: Media September 08, 2016

Media news and analysis, powered by Media Week Latest Paralympics set to reach biggest ever global media audience Nicola Kemp The Paralympic Games is poised to reach its biggest ever global media audience, according to the International Paralympic Committee. TV ad market faces dip after Brexit vote Gideon Spanier The TV ad market is facing a drop of up to 5% in September and October as some advertisers put spending on hold because of uncertainty around Brexit. UK adspend forecast downgraded to 5.4% for 2016 Gurjit Degun The UK adspend forecast has been downgraded to 5.4% for the year, down from previous expectations of 6.2%. MG OMD and M2M set to depart Marylebone Omar Oakes Manning Gottlieb OMD and M2M are to be the latest Omnicom shops to move into the holding company's agency complex in London's Bankside. It's time to smash the glass wall Sue Unerman and Kathryn Jacob Sue Unerman and Kathryn Jacob are so frustrated about the preconceptions and prejudice still facing women in the workplace that they have written a book to challenge the status quo. IPG Mediabrands buys search agency Stickyeyes Gurjit Degun IPG Mediabrands has acquired Stickyeyes Group, the search and content agency, in a deal worth more than £20m as it aims to strengthen its digital media division. Is Clinton being Trumped in the online ad war? David Waterhouse Unruly's global head of content and PR analyses the stats to uncover which of the US presidential candidates are better received by voters. Hegarty, Hornby and Blackett recognised in Evening Standard's Progress 1,000 Gurjit Degun John Hegarty, co-founder of Bartle Bogle Hegarty, Johnny Hornby, founder of The & Partnership, and Karen Blackett, chairwoman at MediaCom UK, are some of the agency and media executives to make it into the London Evening Standard's Progress 1,000. What does your business stand for? Start with location Gideon Spanier Location matters to every business, particularly in media. My Media Week: Paul Sesay, the National Diversity Awards and the ITV Beam Awards It is an important week for Paul Sesay, founder of the National Diversity Awards and the ITV Beam Awards, as the Metro unveils The Inclusive Top 50 UK Employers and and he liaises with sponsors including Microsoft, GHCQ and PWC. Promoted Everyone's seen the ad, plenty clicked, but did it work? Steve Doyle, InSkin Media Your ad is 'viewable', and the CTR is fine, but did it make a difference? How do you know what effect it had on your brand? Steve Doyle, CCO of InSkin Media asks... Promoted Six tips for digital marketing success Brand Republic Insight & Salesforce We recently surveyed marketing professionals from across the globe. Here we reveal our findings and offer valuable insight into the current state of the industry, as well as our top tips for digital marketing success... Campaign Jobs Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London International Account Director - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Corporate Venue Sales & Events Manager Up to £40k + Comms ZMedia Soloutions, London (Central), London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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