Beckham and Hart hit the road in H&M ad, Why you should set fire to your good ideas

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Campaign: Agencies September 27, 2016

Latest Set fire to your good ideas Dave Monk Get your best piece of unfinished work and set it alight. You may cry at first but will become a better creative for it. IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers Simon Gwynn The Internet Advertising Bureau UK is slashing the portfolio of online ad formats it promotes in a bid to improve the user experience and help tackle the rise of ad-blocking. BMW UK set to end relationship with Vizeum Gurjit Degun Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship. Road safety ad mocked for 'blaming the cyclist' over deaths Omar Oakes The government's latest road safety ad has sparked criticism for blaming cyclists killed in collisions with lorries. #WorkthatWorks campaign urges industry to tackle 'motherhood penalty' Nicola Kemp A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return of stay-at-home mothers back into the workplace, according to new research. On the Campaign couch: How can I build relationships with my colleagues outside the pub? Jeremy Bullmore I'm having trouble getting to know my co-workers outside the office because I don't drink. Hollywood has awoken to female representation: when will adland follow? Jane Cunningham & Philippa Roberts Adland should learn from Disney putting Jyn Erso, the female protagonist of Star Wars spinoff Rogue One, at the centre of the film's merchandise. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers The Work H&M "The road trip" by Adam & Eve/DDB David Beckham and Kevin Hart are driving to Las Vegas to pitch I, Beckham the musical, in the latest spot for H&M. Public Health England "Stoptober" by Freuds Stoptober is back to remind smokers there has never been a better time to be a quitter. NatWest "We are what we do" by M&C Saatchi NatWest has chosen to film its new ad in black and white in a campaign that asks viewers to hold the bank to account for its actions. TSB "Pick and protect" by Joint TSB's 30-second animation has been created by the Bafta winning and Oscar-nominated studio AKA. Trending Digital Mavericks 2016: The women shaking up digital marketing Sandra Halliday Meet the new breed of Digital Mavericks: the women driving digital development on their own terms. Sony launches 4,000 colour-filled balloons in new Bravia campaign Omar Oakes Sony's new Bravia ad features an array of 4,000 white balloons bursting with multicoloured glitter to show off the television's prowess. Promoted How Sky makes the many faces of content count Rachel Bristow, Sky Media Every great advertising campaign tells a story - so why restrict that story to 30 seconds? With branded content entering a new era, the combination of data and technology can take stories further, Sky Media's Rachel Bristow writes Campaign Jobs Head of Content Strategy - £60K - Automotive £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, London UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Product Marketing Executive - UK & Ireland Competitive plus 5% bonus Spectrum Brands, Failsworth, Manchester Head of Sales - Millenial Audiences: Music, Fashion, Sport £7000 - £60000 per annum + commission Ultimate Asset, Greater Manchester, Manchester Group Head - global Ad Tech platform £70000 - £75000 per annum Ultimate Asset, London Planning Director £90 -100k + benefits Direct Recruitment, London (Central), London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Digital Director Competitive depending on experience RLA Group Ltd, Bournemouth, Dorset

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