EasyJet seeks to counter terror gloom, Rail industry launches campaign, Ogilvy to streamline brands

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Campaign: Agencies September 15, 2016

Latest EasyJet seeks to counter terror gloom with new ad Shona Ghosh Brands should "lead" consumers through uncertainties such as terror attacks and Brexit, according to easyJet marketing director Peter Duffy. Rail industry looks to combat negativity with ad campaign Maisie McCabe The rail industry has kicked off a major campaign to highlight the investment being made in improving the railway, as the sector comes under increasing pressure from disgruntled passengers. Ogilvy's global leader to streamline agency brands Kate Magee Ogilvy & Mather is planning to reduce the number of agency brands within its global network in order to clarify its offering. BETC moves into 'the Brooklyn of Paris' Maisie McCabe BETC, the French ad shop, has moved into a former grain warehouse in the Paris banlieue of Pantin, as part of a bid to drive the creative industries' growth in "the Brooklyn of Paris". Ogilvy & Mather veteran John Seifert takes charge amid refocus on heritage Kate Magee John Seifert talks to Kate Magee about the future of the Ogilvy name and what it stands for in today's ad industry. New US Omnicom media agency plots UK launch Gideon Spanier Hearts & Science, the new Omnicom media agency in the US, is to launch in the UK with Frances Ralston-Good as chief executive. Publicis leaders to set out vision at New York summit Gideon Spanier and Kate Magee Publicis Communications' global leaders are meeting in New York next week to set out their plans for 2017 -- a landmark year when Maurice Lévy, boss of parent company Publicis Groupe, is due to step down. Rise of the fuck off fund Claire Beale Generation Z will demand that their work is an opportunity for self-discovery and self-development. A view from Dave Trott: Going off half-cocked Dave Trott In Texas recently, several people were shot at universities. Macmillan kicks off hunt for CRM shop Gurjit Degun Macmillan Cancer Support is on the hunt for an agency to handle CRM and digital activity for its World's Biggest Coffee Morning initiative next year. Creston's Unlimited forms alliance with Goodstuff Gurjit Degun Creston's Unlimited arm has formed an alliance with independent media shop Goodstuff Communications. AMV BBDO tops shortlist at Campaign Big Awards Simon Gwynn Abbott Mead Vickers BBDO leads the pack at the shortlist stage of the Campaign Big Awards with 16 nominations. Oliver appoints first head of data among three hires Daniel Farey-Jones Oliver Group has strengthened its senior team by hiring Proximity's Claire Aldous, TeamSpirit Share's James Sanderson and TMW's Ed Howarth. In search of the true barometer of success Maisie McCabe To achieve greatness, you have to at least be able to recognise it. And that's no small challenge - even for our finest creative minds. Promoted Christmas is early with C5's festive sponsorship blocks Getmemedia Channel 5 promise a host of delights with their Christmas TV lineup this year. So what can sponsorship of the channel do for your brand? The Work Pick of the week: Maltesers "Look on the light side of disability" by AMV BBDO Brittaney Kiefer Brittaney Kiefer applauds Maltesers' ads featuring disabled actors. Turkey of the week: Malibu "Malibros" by Black Sheep Studios Simon Gwynn Simon Gwynn thinks Malibu has bitten off more than it can chew with this ad starring Made in Chelsea's Jamie Laing and Andy Jordan. Etsy "Difference makes us" by Office of Baby Etsy's first global campaign champions its users and all their idiosyncrasies. Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Campaign Jobs Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Graphic Designer £31,239 – £33,030 Barking & Dagenham College, Romford RM7 0XU Digital Content Manager £30,000, plus 20% pension contribution Imperial War Museums, London (Greater) Creative Copywriter c£35k + Benefits Bray Leino, Filleigh, Nr Barnstaple, North Devon Digital Content Manager Competitive Three, Maidenhead, Berkshire Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Digital Director Competitive depending on experience RLA Group Ltd, Bournemouth, Dorset

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