Tuesday 20 September 2016

Twitter makes changes to character limit, GSK hires first female CEO, James Corden stars in Apple Music ad

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 20, 2016

Latest

Twitter stops counting photos and quotes in 140-character limit
Twitter stops counting photos and quotes in 140-character limit

Omar Oakes

Tweets containing pictures, videos and quotes of other tweets will no longer count towards the 140-character limit, the social media platform has announced.

GSK picks Emma Walmsley as chief executive
GSK picks Emma Walmsley as chief executive

Omar Oakes

GlaxoSmithKline has appointed Emma Walmsley, the head of consumer healthcare, to be the pharma giant's first female chief executive.

James Corden fails to impress Apple in comic ad for music service
James Corden fails to impress Apple in comic ad for music service

Omar Oakes

James Corden stars in the latest Apple ad promoting the tech giant's new music service by dressing up as some of the world's biggest music icons.

MPs launch inquiry on how Brexit will affect creative industries
MPs launch inquiry on how Brexit will affect creative industries

Omar Oakes

A group of influential MPs has launched an inquiry into the impact of Brexit on the UK's creative industries.

McDonald's faces half billion euro tax bill
McDonald's faces half billion euro tax bill

Simon Gwynn

It's not quite on the same scale as Apple's €13bn (£11.1bn) tax bill in Ireland, but McDonald's is set to be the next company to be hit with a major repayment order by the European Commission.

Cannes Lions owner Ascential hires Stephen Martincic as top marketer
Cannes Lions owner Ascential hires Stephen Martincic as top marketer

Omar Oakes

Ascential, the owner of Cannes Lions, has appointed former FCB Global executive Stephen Martincic to the newly created role of chief brand and marketing officer.

Viewable? Yes. Engaging? No. Why we must change our metrics
Promoted
Viewable? Yes. Engaging? No. Why we must change our metrics

Steve Doyle, InSkin Media

We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why...

Promoted
"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Staff

Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...

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