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Campaign: Media September 01, 2016

Media news and analysis, powered by Media Week Latest Premier League clubs glean valuable fan data through video game sponsorships Shona Ghosh Premier League football clubs are cosying up to big-name gaming companies to reach a young male demographic that is switching off the TV. Guardian Media Group reduces stake in Cannes Lions' owner Ascential Omar Oakes Guardian Media Group and private equity group Apax Partners have sold £200m in shares in Ascential, the owner of Cannes Lions, and withdrawn their two representatives from the company's board. Celebrities charge '£143,000 on average' for sponsored videos Omar Oakes Social media stars and celebrities are charging an average of $187,500 (£143,000) for each video sponsored by brands, according to a US talent agency. Three navigates potential net neutrality breach with ad-blocking Shona Ghosh Three's ad-blocking service may be considered a breach of net neutrality, after new European guidelines stated operators shouldn't "restrict" ads on mobile. Sky Mobile hands digital and social account to Adam & Eve/DDB Shona Ghosh Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer. TV without ads? That was the view from Edinburgh Tess Alps Advertising was noticeable by its absence from this year's Edinburgh International TV Festival. BuzzFeed's 9 commandments for going viral Ilyse Liffreing Win: BuzzFeed's director of social media, Rachel Christensen, gives us the inside scoop Maxus promotes Jen Smith to global creative director Omar Oakes Maxus Global has appointed Jen Smith, UK head of strategy and planning, as its first global creative director. TV licence loophole closes for iPlayer Omar Oakes Anyone who uses BBC's iPlayer service must now own a TV licence, even if they do not watch programmes live, as new rules come into effect today. End the secrecy and open up the rebate debate Gideon Spanier Large rebates are a symptom of a failing market. Movers and shakers: Coca-Cola, Fold7, Newsworks, MullenLowe London and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Get your name in lights Getmemedia Promoted Day 12: Dmexco Survival Guide part 1 - The Plan If this is your first time at Dmexco, here's how to get the best from it Campaign Jobs Senior Account Manager £40k Dot-Gap, London (Central) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Sponsorship Executive Competitive O2, London (Central), London (Greater) Flexible job opportunities Competitive Dentsu Aegis Network, London (Central), London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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