Facebook overestimates video viewing time, New chair of Guardian owner, Instagram hits advertiser milestone

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Campaign Breakfast Briefing September 23, 2016

Latest Facebook has been miscalculating video viewing time Gurjit Degun Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years. Newspapers warn government over Google and Facebook taking digital adspend Gurjit Degun Newspaper publishers have called on the government to create a fairer "value chain" with digital media owners including Google and Facebook. Alex Graham to chair Guardian owner Gurjit Degun The owner of the Guardian has appointed Alex Graham, who set up the award-winning Wall to Wall independent TV production company, as its new chair. Instagram hits half a million active monthly advertisers Simon Gwynn Instagram has doubled its advertiser base in the last six months to more than 500,000 advertisers, with the top five verticals being consumer packaged goods, e-commerce, retail, entertainment and technology. 'No brand will be disappearing': Arthur Sadoun on Publicis Communications Kate Magee Arthur Sadoun, the chief executive of Publicis Communications, has rejected suggestions that he may reduce the number of brands within the creative agency collective. Saatchis' Stanners and Billingsley elevated in Publicis Communications promotions Kate Magee Saatchi & Saatchi's Kate Stanners and Justin Billingsley are two of several promotions to be announced today at Publicis Communications' global leadership meeting in New York. P&G European marketing chief: one day all advertising will be as good as 'Like a girl' Simon Gwynn Sophie Blum, Procter & Gamble's vice president of marketing for India, Middle East, Africa and Europe, tells Campaign that if the industry is willing to take consumer understanding seriously, the aversion to ads will "solve itself". Promoted The Thinkboxes: July/August 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff Campaign Jobs Client Development Director £80k - £100k plus Bonus Stonor, South East England Group Operations Manager £35,000 - £45,000 SYLEX Recruitment, London (Central), London (Greater) Assistant Brand Manager £35,000 per annum Ball & Hoolahan, London Head of Account Management upto £65k basic + commission Morgan Rutherford Associates, Richmond upon Thames, London (Greater) Head of Strategy - Full Service Digital Agency Up to £75k plus benefits The Jefferson Group, London (Central), London (Greater) Senior Account Director £60-65k + 15% Profit Share Eden Marsh, London (Central), London (Greater) Customer Comms Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater) UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Assistant Director – Marketing £56,920 – £68,547 plus Outer London Weighting: £1,830 p.a. Barnardo's, Head Office, Barkingside

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