Wednesday, 28 September 2016

Estée Lauder drops M2M for Manning Gottlieb OMD; Facebook's digital adspend forecast to exceed £1bn in UK

Campaign: Media

Campaign: Media
September 28, 2016
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Estée Lauder drops M2M for Manning Gottlieb OMD
Estée Lauder drops M2M for Manning Gottlieb OMD

Gideon Spanier

Estée Lauder has moved its media buying account from M2M to sister agency Manning Gottlieb OMD in the UK, with immediate effect.

Facebook's digital adspend forecast to exceed £1bn in UK
Facebook's digital adspend forecast to exceed £1bn in UK

Omar Oakes

Facebook's digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third, in eMarketer's latest digital adspend report for the UK.

Western Union hires MullenLowe Mediahub for global media
Western Union hires MullenLowe Mediahub for global media

Omar Oakes

Western Union, the money transfer service, has appointed MullenLowe Mediahub to be its global media agency in a consolidated £250m account.

Channel 4 creates fake product recall and Facebook bot to promote Humans
Channel 4 creates fake product recall and Facebook bot to promote Humans

Shona Ghosh

Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product recall for faulty robots or "synths".

One in four people 'actively ignoring' brands on social media
One in four people 'actively ignoring' brands on social media

Omar Oakes

More than a quarter of people are "actively ignoring" brands on social media, according to a global consumer survey by Kantar.

Disney vs Google: What would the future hold for Twitter?
Disney vs Google: What would the future hold for Twitter?

Dimitri Karoullas

How would Twitter change if it was bought by Disney or Google, imagines Dimitri Karoullas, social media manager at J Walter Thompson London.

My Media Week: Abby Carvosso, Bauer Advertising
My Media Week: Abby Carvosso, Bauer Advertising

Hayley Hayes

We join Abby Carvosso, group managing director, Bauer Advertising, as she presents the new Bauer Media narrative, debates metrics that matter at Magnetic's Spark event and resorts to financial bribery at homework time.

Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more
Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more

Staff

Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.

How Sky makes the many faces of content count
Promoted
How Sky makes the many faces of content count

Rachel Bristow, Sky Media

Every great advertising campaign tells a story - so why restrict that story to 30 seconds? With branded content entering a new era, the combination of data and technology can take stories further, Sky Media's Rachel Bristow writes

August's Aerial Awards winner: Flash 'Colouring book'
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