Disney eyes Twitter takeover, Facebook apologises, Government road safety ad mocked

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Campaign Breakfast Briefing September 27, 2016

Latest Disney said to be considering Twitter takeover bid Omar Oakes Disney is considering a bid to buy Twitter, according to reports. Facebook's Carolyn Everson sorry over video ad controversy Omar Oakes Facebook marketing chief Carolyn Everson has apologised for the company's recent admission that it overestimated how much time people spend watching its video ads. Road safety ad mocked for 'blaming the cyclist' over deaths Omar Oakes The government's latest road safety ad has sparked criticism for blaming cyclists killed in collisions with lorries. BMW UK set to end relationship with Vizeum Gurjit Degun Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship. Hollywood has awoken to female representation: when will adland follow? Jane Cunningham & Philippa Roberts Adland should learn from Disney putting Jyn Erso, the female protagonist of Star Wars spinoff Rogue One, at the centre of the film's merchandise. Promoted A Lasting Impact Staff Challenging creatives to design an arresting visual for Families' Activity Breaks - a charity that helps families that have lost a loved one serving in the British armed forces Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why... Campaign Jobs Business Development Director £35000 - £55000 per annum + Pension, bonus, healthcare 25 days hols Stonor, London UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire Business Development Director - board position £50-75k plus uncapped commission and other benefits The Jefferson Group, London (Central), London (Greater) Planner £45 - 50k + bens Direct Recruitment, London (Central), London (Greater) Director of Insight £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Quant Associate Director - Brand Strategy £60000 - £90000 per annum Hasson Associates, London Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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