McDonald's shuts YouTube channel,Maltesers unveils winning ads in Channel 4's 'Superhumans' contest for Paralympics,Sonos campaigns against tinny speakers in 'You're better than this' & Apple joins Twitter ahead of iPhone 7 launch

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Campaign: Brands September 10, 2016

Brand news and analysis, powered by Marketing Most read McDonald's shuts YouTube channel amid low interest Simon Gwynn McDonald's has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed. Maltesers unveils winning ads in Channel 4's 'Superhumans' contest for Paralympics Brittaney Kiefer Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4's £1m "Superhumans wanted" competition for the Paralympics. Sonos campaigns against tinny speakers in 'You're better than this' Shona Ghosh Wireless speaker brand Sonos has positioned itself against "craptop" speakers and other bad audio experiences in its latest work created by 72andSunny. Apple joins Twitter ahead of iPhone 7 launch Shona Ghosh Apple has finally joined Twitter, days ahead of the expected iPhone 7 launch on 7 September. Virgin Holidays to stream live global ad in brand refresh Brittaney Kiefer Virgin Holidays will stream a live ad shot from 18 locations around the world as it unveils its biggest brand refresh in 31 years. National Trust campaign puts volunteers at heart of new marketing strategy Omar Oakes The National Trust is putting its volunteers front and centre in a new campaign that it says will guide its marketing strategy for the next five years. Heineken unveils first ad to promote Formula 1 sponsorship Kate Magee Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of this weekend's Italian Grand Prix. Nike celebrates next generation of athletes in new campaign Gurjit Degun Nike is launching its new sportswear with a campaign celebrating the next generation of athletes. Apple scraps headphone jack for iPhone 7 Shona Ghosh Apple's iPhone 7 launch event, where the company announced its latest iPhone, the larger iPhone 7 Plus and the Apple Watch 2, provided little to surprise observers after supply chain leaks. Promoted The four most important meetings at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make. Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity Campaign Jobs Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset Brand Marketing and Planning Manager – Wholesale Up to £46,000+ benefits Clarks, Street, Somerset Marketing Advisor £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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