Thursday 1 September 2016

What celebrities charge for sponsored video, New Unilever campaign, ISBA cash reserves fall

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 01, 2016

Latest

Celebrities charge '£143,000 on average' for sponsored videos
Celebrities charge '£143,000 on average' for sponsored videos

Omar Oakes

Social media stars and celebrities are charging an average of $187,500 (£143,000) for each video sponsored by brands, according to a US talent agency.

Three navigates potential net neutrality breach with ad-blocking
Three navigates potential net neutrality breach with ad-blocking

Shona Ghosh

Three's ad-blocking service may be considered a breach of net neutrality, after new European guidelines stated operators shouldn't "restrict" ads on mobile.

ISBA expresses 'concern' after cash reserves fall
ISBA expresses 'concern' after cash reserves fall

Gideon Spanier

ISBA has fallen short in its efforts to recruit new members and will ease back on its growth plans because of the board's "concern" about how the trade body has eaten into its cash reserves.

New Unilever campaign tells the story of how its brands are building a better world
New Unilever campaign tells the story of how its brands are building a better world

Simon Gwynn

Unilever is today launching a cross-brand campaign highlighting the social change achieved by its brands.

TV licence loophole closes for iPlayer
TV licence loophole closes for iPlayer

Omar Oakes

Anyone who uses BBC's iPlayer service must now own a TV licence, even if they do not watch programmes live, as new rules come into effect today.

What next as M&S and Sainsbury's move ad accounts?
What next as M&S and Sainsbury's move ad accounts?

Gurjit Degun and Omar Oakes

After months of change at almost all the major supermarkets, the battles for the major retail ad accounts have come to an end.

Mike Hughes to step down as director general of ISBA
Mike Hughes to step down as director general of ISBA

Simon Gwynn

ISBA director general Mike Hughes is to step down in early 2017 after 10 years in the role.

Day 8: Connected Life - what's next for the Internet of Things
Promoted
Day 8: Connected Life - what's next for the Internet of Things

Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome

Fantastic business idea? Here's how to make it happen...
Promoted
Fantastic business idea? Here's how to make it happen...

Eleanor Kahn and Georganna Simpson

Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality

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