Brands back Stonewall's 'Rainbow laces' campaign, Why O2 created a social movement, Lessons from Coke's marketing vet

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Campaign: Brands September 21, 2016

Brand news and analysis, powered by Marketing Latest Aon, Adidas and Aviva back Stonewall's new 'Rainbow laces' campaign Omar Oakes Aon, Adidas and Aviva are supporting the relaunch of this year's "Rainbow laces" campaign by LGBT equality charity Stonewall to combat homophobia in sport. Why O2 and Forward Media created a social movement In the run-up to the New Thinking Awards, in partnership with Sky Media, Campaign has been publishing case studies from a selection of the categories. This case study is the final shortlisted entrant in the Big Idea category. ASA overturns ban on Greenpeace fracking ad Simon Gwynn The ad watchdog has reversed a decision from May 2015, when it determined a claim by Greenpeace that fracking "won't cut our energy bills" could not be substantiated. Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran Daniel Farey-Jones Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas turns up plenty of insights for aspiring brand leaders. Fold7 picks up Money.co.uk brief to build challenger brand Gurjit Degun Money.co.uk, a start-up price comparison site, has appointed Fold7 to work on its brand, creative and content strategy after a competitive pitch process. Centaur Media buys Oystercatchers Gurjit Degun Centaur Media, which owns titles including Creative Review and Marketing Week, has acquired Oystercatchers for £3.35m. ISBA pushes transparency mission with new guide to programmatic advertising Omar Oakes ISBA has launched a new guide to programmatic advertising in response to its members' concerns that media agencies are not doing enough to educate advertisers and promote transparency. Grab goes for blood in new ad in Indonesia (Warning: Disturbing images) Gabey Goh The ride service offends many with a gore-filled ad making the questionable claim that its drivers are safer. Movers and shakers: P&G, Spotify, Publicis, IBM, BBC, MDC, McCann, Hearst and more Staff Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry. Promoted The Thinkboxes: July/August 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Campaign Jobs Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Brand Marketing and Planning Manager – Wholesale Up to £46,000+ benefits Clarks, Street, Somerset Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset Senior Account Manager £30-34,0000 per annum + comprehensive benefits package EMO Unlimited, Bristol Product Marketing Executive - UK & Ireland Competitive plus 5% bonus Spectrum Brands, Failsworth, Manchester Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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