Monday, 19 September 2016

BT and Virgin Media release joint campaign, Telegraph warns of competition from Facebook and Google

Campaign: Media

Campaign: Media
September 19, 2016
Media news and analysis, powered by Media Week

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BT and Virgin Media release first ever joint ad campaign
BT and Virgin Media release first ever joint ad campaign

Gurjit Degun

BT and Virgin Media have released their first ever joint ad campaign for their broadband services.

Telegraph warns of 'intense competition' from Facebook and Google
Telegraph warns of 'intense competition' from Facebook and Google

Gideon Spanier

Telegraph Media Group has warned news publishers face "intense competition" from Facebook and Google and "pressure on digital advertising yields" and that "these trends will only accelerate".

Is Facebook Live a serious threat to broadcast television?
Is Facebook Live a serious threat to broadcast television?

Gideon Spanier

Some say the social giant's new platform could be a nail in the coffin of TV, Gideon Spanier writes.

Could a return to full-service behaviour improve collaboration?
Could a return to full-service behaviour improve collaboration?

Jason Dormieux

For collaboration to deliver more creative media thinking, we need more human interaction and a balanced reliance on technology, says Jason Dormieux, MEC UK's chief executive.

Vizeum's Jem Lloyd-Williams sets sights on pitch-perfect strategy
Vizeum's Jem Lloyd-Williams sets sights on pitch-perfect strategy

Gurjit Degun

With two leading clients reviewing, Vizeum's new managing director needs to hit the ground running.

Martin Sorrell will join Twitter -- on one condition
Martin Sorrell will join Twitter -- on one condition

Shona Ghosh

Twitter holdout Martin Sorrell might finally join the social network, but he has some conditions first.

Precision targeting has gone too far
Precision targeting has gone too far

Chris Binns

The ad industry's obsession with precision targeting has gone too far -- brands must invest in mass marketing if they want brand fame and cultural impact. That is the view of Chris Binns, the media planner who has helped to reshape Tesco and Coca-Cola's marketing strategy.

Review recap: Telegraph, Pepsi, Macmillan
Review recap: Telegraph, Pepsi, Macmillan

Staff

Telegraph Media Group has contacted agencies about its digital business.

The Thinkboxes: July/August 2016 shortlist
Promoted
The Thinkboxes: July/August 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

Neil Christie:
Promoted
Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us."

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

Campaign Jobs
Business Development Manager £35k Dot-Gap, London (Central)
Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London
Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)
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Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)
Data Partnerships Manager competitive Sky, Middlesex, Brentford
Intern - Strategy and Planning - Haymarket Media Group £9.40p/h Haymarket Media Group, Twickenham, London (Greater)
Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)
Sponsorship Executive Competitive O2, London (Central), London (Greater)
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