#FreeTheBid combats lack of female ad directors, Publicis London MD to leave

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Campaign: Agencies September 16, 2016

Latest #FreeTheBid drive launches to combat lack of female ad directors Sonoo Singh Ad agencies are being urged to take the #FreeTheBid pledge to ensure more female directors are given the opportunity to direct ads. Publicis London's MD Will Arnold-Baker to leave Staff Publicis London's managing director Will Arnold-Baker will leave Publicis London at the end of the year. Coalition to tackle ad-blocking crisis unites Google, Unilever, P&G and Group M Simon Gwynn Speakers at Dmexco in Cologne this week were united in their assertion that the industry needs to up its game in the face of ad-blocking and consumer disengagement -- and now a new initiative has been formed to put some heft behind achieving that. Creatives are turning to personal projects to fulfil their artistic cravings Andrew Edelston From reverse taxidermy to harp playing, creatives are picking up new tools out of work to express their individuality. By former Dare creative Andrew Edelston. Are LGBT+ people being airbrushed from advertising? Scott Knox One year after the launch of PrideAM, founding president Scott Knox questions whether the ad industry has come far enough in representing LGBT+ people. MDC hires Cheil's Lotta Malm Hallqvist as first Europe MD and CMO Brittaney Kiefer MDC Partners has appointed Lotta Malm Hallqvist as its first managing director and chief marketing officer for Europe. Dan Shute's secret work weapon is a set of toy eggs Dan Shute Even serious businessmen need to take a break and play with their kids' toys every now and again. What lies ahead for marcoms trade bodies? John Tylee Industry trade body chiefs are leaving in droves. What does this mean for the future of these organisations? Promoted The Thinkboxes: May/June shortlist Thinkbox Which TV adverts made the shortlist this month? The Work Audi "Tyrannosaurus Rex" by Razorfish A depressed T-Rex stumbles upon a way to get his mojo back in the latest spot for Audi. Heineken "The speech" by Publicis Italy Jose Morinho does his best to whip-up some enthusiasm for the UEFA Champions League in a spot directed by Lock, Stock's Guy Ritchie. Trending EasyJet seeks to counter terror gloom with new ad Shona Ghosh Brands should "lead" consumers through uncertainties such as terror attacks and Brexit, according to easyJet marketing director Peter Duffy. Nationwide strips back ads to make 'authentic' connection Daniel Farey-Jones Nationwide has dispensed with the plinky-plonky music, cutesy children and heroic staff from its previous ad campaign, in favour of a new approach that seeks to connect with customers by featuring "ordinary" poets speak to camera. Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why... Campaign Jobs Digital Director Competitive depending on experience RLA Group Ltd, Bournemouth, Dorset Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Creative Copywriter Competitive Salary + Benefits inVentiv Health, London (Central), London (Greater) Graphic Designer £31,239 – £33,030 Barking & Dagenham College, Romford RM7 0XU Digital Content Manager £30,000, plus 20% pension contribution Imperial War Museums, London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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