James Corden fails to impress Apple in comic ad for music service + more from Skittles, Unilever & Sony

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Campaign: Brands September 24, 2016

Brand news and analysis, powered by Marketing Most read James Corden fails to impress Apple in comic ad for music service Omar Oakes James Corden stars in the latest Apple ad promoting the tech giant's new music service by dressing up as some of the world's biggest music icons. Skittles issues withering response to 'racist' refugees meme from Donald Trump Jr Simon Gwynn Skittles owner Wrigley has hit back at Donald Trump Jr after the son of the presidential candidate posted an image meme using a bowl of Skittles as an analogy for Syrian refugees. Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars Simon Gwynn Director Joss Whedon has gathered together the stars of his Marvel superhero films, along with other well-known faces, to implore US voters to stop Donald Trump from becoming president. Unilever consolidates local and global marketing units Gemma Charles and Omar Oakes Unilever has centralised its global and local marketing functions into a single team as it seeks to ensure its marketers are better equipped in today's "super-connected" consumer landscape. Sony launches 4,000 colour-filled balloons in new Bravia campaign Omar Oakes Sony's new Bravia ad features an array of 4,000 white balloons bursting with multicoloured glitter to show off the television's prowess. Jeremy Clarkson launches Amazon drones in new Fire Stick TV ad Omar Oakes Jeremy Clarkson launches a fleet of Amazon drones in the online retail giant's new ad for its Fire Stick product, which launches on UK TV tonight. Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran Daniel Farey-Jones Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas turns up plenty of insights for aspiring brand leaders. Movers and shakers: P&G, Spotify, Publicis, IBM, BBC, MDC, McCann, Hearst and more Staff Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry. Twitter stops counting photos and quotes in 140-character limit Omar Oakes Tweets containing pictures, videos and quotes of other tweets will no longer count towards the 140-character limit, the social media platform has announced. Google launches messaging app with chatbot Gurjit Degun Google has launched a messaging app called Allo, which includes a chatbot called Google Assistant. Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff Promoted How Sky makes the many faces of content count Rachel Bristow, Sky Media Every great advertising campaign tells a story - so why restrict that story to 30 seconds? With branded content entering a new era, the combination of data and technology can take stories further, Sky Media's Rachel Bristow writes Campaign Jobs Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Customer Comms Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater) UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Assistant Director – Marketing £56,920 – £68,547 plus Outer London Weighting: £1,830 p.a. Barnardo's, Head Office, Barkingside Head of Strategy £Competitive + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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