Tuesday 20 September 2016

Skittles issues withering response to 'racist' refugees meme from Donald Trump Jr + latest from Tesco, Amazon & Twitter

Campaign: Brands

Campaign: Brands
September 20, 2016
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Skittles issues withering response to 'racist' refugees meme from Donald Trump Jr
Skittles issues withering response to 'racist' refugees meme from Donald Trump Jr

Simon Gwynn

Skittles owner Wrigley has hit back at Donald Trump Jr after the son of the presidential candidate posted an image meme using a bowl of Skittles as an analogy for Syrian refugees.

Tesco enjoys best sales trend in two years as booze and BBQs drive summer spending
Tesco enjoys best sales trend in two years as booze and BBQs drive summer spending

Simon Gwynn

Tesco saw its best sales in more than two years for the last three months, with the whole supermarket sector enjoying a boost thanks to the hot summer.

Brand loyalists have nothing to teach you
Brand loyalists have nothing to teach you

Helen Edwards

It's the 'floating voters', not brand loyalists, marketers need to reach out to.

Jeremy Clarkson launches Amazon drones in new Fire Stick TV ad
Jeremy Clarkson launches Amazon drones in new Fire Stick TV ad

Omar Oakes

Jeremy Clarkson launches a fleet of Amazon drones in the online retail giant's new ad for its Fire Stick product, which launches on UK TV tonight.

Twitter stops counting photos and quotes in 140-character limit
Twitter stops counting photos and quotes in 140-character limit

Omar Oakes

Tweets containing pictures, videos and quotes of other tweets will no longer count towards the 140-character limit, the social media platform has announced.

Reframing beauty from seduction to weaponry
Reframing beauty from seduction to weaponry

Lucy Moody, JWT London

Women are using their femininity to express their own agency, demonstrating to the world their own female capital and the worth that they can bring to the world, writes JWT's Lucy Moody.

McDonald's faces half billion euro tax bill
McDonald's faces half billion euro tax bill

Simon Gwynn

It's not quite on the same scale as Apple's €13bn (£11.1bn) tax bill in Ireland, but McDonald's is set to be the next company to be hit with a major repayment order by the European Commission.

Yes, you can teach someone how to be a YouTuber
Yes, you can teach someone how to be a YouTuber

Simon Pont

A Glasgow college has launched the UK's first course in vlogging. It offers a great way to grow creativity and escape mediocrity, writes Simon Pont.

Cannes Lions owner Ascential hires Stephen Martincic as top marketer
Cannes Lions owner Ascential hires Stephen Martincic as top marketer

Omar Oakes

Ascential, the owner of Cannes Lions, has appointed former FCB Global executive Stephen Martincic to the newly created role of chief brand and marketing officer.

Creative Shootout competition relaunches with mental health charities
Creative Shootout competition relaunches with mental health charities

John Harrington

The Creative Shootout, the creativity competition for the marketing and communications industries, is back and this time contestants will be given just hours to devise creative ideas for mental health charities Mind and Rethink Mental Illness.

James Corden fails to impress Apple in comic ad for music service
James Corden fails to impress Apple in comic ad for music service

Omar Oakes

James Corden stars in the latest Apple ad promoting the tech giant's new music service by dressing up as some of the world's biggest music icons.

GSK picks Emma Walmsley as chief executive
GSK picks Emma Walmsley as chief executive

Omar Oakes

GlaxoSmithKline has appointed Emma Walmsley, the head of consumer healthcare, to be the pharma giant's first female chief executive.

A Lasting Impact
Promoted
A Lasting Impact

Staff

Challenging creatives to design an arresting visual for Families' Activity Breaks - a charity that helps families that have lost a loved one serving in the British armed forces

Why location is as important as the message in mobile marketing
Promoted
Why location is as important as the message in mobile marketing

Stephen Graves

Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages

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