Meet Alexa: Amazon Echo reviewed for marketers + latest from Shazam, Land Rover & Airbus

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Campaign: Brands September 30, 2016

Brand news and analysis, powered by Marketing Latest Meet Alexa: Amazon Echo reviewed for marketers Jeremy Ettinghausen BBH Labs' innovation director reviews Amazon's Echo as the voice-controlled speaker arrives in the UK. The Times pledges to cut through the noise in new TV ad Simon Gwynn News UK is launching a TV ad tomorrow for The Times and The Sunday Times to promote the papers' new brand positioning, "Know your times". Shazam hits 1bn downloads and returns to profitability as ads pay off Shona Ghosh Shazam has hit one billion app downloads and returned to profitability, after expanding beyond basic music recognition into brand advertising. Creativity buys little without investment Peter Field The research shows that award-winning campaigns not backed by sufficient media spend will fail to be truly effective, writes Peter Field. Online ads must be viewable for 14 seconds to be seen, says eye-tracking study Omar Oakes An online ad needs to be seen on a screen for at least 14 seconds to have any chance of being looked at, according to a new study of more than 4,000 people. Land Rover breaks world record for biggest Lego structure in Discovery launch Simon Gwynn Land Rover marked the launch of its latest model by breaking the Guinness World Record for the largest Lego structure ever built: a working scale replica of London's Tower Bridge, complete with its own version of the Thames. Campaign Viral Chart: Airbus shows off planes in this week's most shared ad Unruly Airbus' line of commercial jetliners takes a "family flight" through the skies in the most viral ad this week. Wins this week: Western Union, Estée Lauder, Money.co.uk Staff This week's account moves include the quarter-billion pound Western Union global media account and Estée Lauder's swapping of UK media shops. Promoted Thinkboxes winner July/August 2016: Channel 4 Thinkbox Winner for July/August 2016 Promoted How clever native makes online advertising work Redpill Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot of brands still put their budget behind traditional advertising. Strong content and calculated distribution is changing that, as native media agency Redpill explains through one of the year's biggest campaigns... Campaign Jobs UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Customer Comms Implementation Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater)

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