Friday 23 September 2016

Facebook has been miscalculating video viewing time; Iceland v Iceland: country may sue supermarket over use of name

Campaign 18:05
September 23, 2016
The five things you need to know today

 
Most read
Facebook has been miscalculating video viewing time
Facebook has been miscalculating video viewing time

Gurjit Degun

Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years.

 
 
Tech
Newspapers warn government over Google and Facebook taking digital adspend
Newspapers warn government over Google and Facebook taking digital adspend

Gurjit Degun

Newspaper publishers have called on the government to create a fairer "value chain" with digital media owners including Google and Facebook.

 
 
Advertising
Wrangler ad's focus on women's bums sparks 'false feminism' criticism
Wrangler ad's focus on women's bums sparks 'false feminism' criticism

Omar Oakes

Wrangler's attempt to confound female stereotypes with an online ad has prompted accusations that it sexualises women even more by focusing on their rear ends.

 
 
Marketing
Iceland v Iceland: country may sue supermarket over use of name
Iceland v Iceland: country may sue supermarket over use of name

Simon Gwynn

Island nation Iceland is considering legal action against its British supermarket namesake of the use of its name, the country's Ministry of Foreign Affairs has confirmed.

 
 
Media
BT seeks to take full control of TV platform YouView
BT seeks to take full control of TV platform YouView

Simon Gwynn

BT is in discussions with its six partners to take full ownership of set top box technology YouView, in a deal reported to be worth £60m.

 

 
Also in the news
 
Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform

Jon Ronson, the author of So You've Been Publicly Shamed, has accused Twitter of "not giving a shit" about what happens on its platform.

 
 
International Meownetary Fund: Tube cat posters are going global

After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service (CATS) is aiming to take its project to five other cities around the world.

 
 
Campaign Viral Chart: Audi's depressed T-Rex is most shared ad of the week

Audi's video about a T-Rex who is sad about being ridiculed for his short arms topped this week's chart of most viral ads.

 
 
Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us."
Promoted
Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us."

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

 
A Lasting Impact
Promoted
A Lasting Impact

Staff

Challenging creatives to design an arresting visual for Families' Activity Breaks - a charity that helps families that have lost a loved one serving in the British armed forces

 
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