McDonald's shuts YouTube channel amid low interest + latest from iPhone 7, Virgin Holidays, McVitie's & Starbucks

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Campaign: Brands September 08, 2016

Brand news and analysis, powered by Marketing Latest McDonald's shuts YouTube channel amid low interest Simon Gwynn McDonald's has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed. Brands slow to take full advantage of Paralympic Games Nicola Kemp Consumers watching Channel 4's "We're the superhumans" ad promoting its Paralympics coverage would be forgiven for mistaking the Olympics as little more than the warm-up act to the Paralympic Games. Sex, chocolate and disability: What marketers can learn from Maltesers' campaign Brittaney Kiefer Maltesers' latest TV campaign features a woman with cerebral palsy joking about her love life. Brittaney Kiefer reveals how one of the world's biggest advertisers is breaking taboos. Apple scraps headphone jack for iPhone 7 Shona Ghosh Apple's iPhone 7 launch event, where the company announced its latest iPhone, the larger iPhone 7 Plus and the Apple Watch 2, provided little to surprise observers after supply chain leaks. Virgin Holidays to stream live global ad in brand refresh Brittaney Kiefer Virgin Holidays will stream a live ad shot from 18 locations around the world as it unveils its biggest brand refresh in 31 years. ISBA creates 'vlogger contract' for brands and influencers Shona Ghosh Brands have more clarity on dealing with social media influencers, after trade body ISBA unveiled its "vlogger contract". Roisin Donnelly's successor to do things differently at P&G Sonoo Singh The "blue" of Procter & Gamble flows through the veins of Stefan Feitoza - its recently installed marketing director for northern Europe, who joined the FMCG giant straight out of business school in 2000. McVitie's seeks agency to help grow brand globally Kate Magee McVitie's is looking for a creative agency as the British biscuit brand targets global expansion. The upside of thinking different: Asperger's, ADHD and enhanced creativity Douglas Quenqua Conditions such as Asperger's and ADHD have been linked to creative intelligence, Douglas Quenqua writes. Starbucks launches first original content series Diana Bradley Upstanders features 10 stories written and produced by Starbucks CEO Howard Schultz and Rajiv Chandrasekaran, SVP and executive producer of the company's social impact media initiatives. Promoted Top 5 rules for driving real performance-based outcomes Bob Walczak, Light Reaction To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences... Promoted Day 15: Dmexco Survival Guide part 2 - The Kit Stephen Graves Dmexco crams a lot into its two days - here's what you'll need to stay on top of things. Campaign Jobs Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset Brand Marketing and Planning Manager – Wholesale Up to £46,000+ benefits Clarks, Street, Somerset Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Advisor £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Marketing Manager £35,803 – £40,864 Kew Royal Botanic Gardens, Kew, Richmond Head of Partnerships Delivery - Premier League Football Team £ Competitive base salary + benefits Hartmann Mason, North West England Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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