What next as M&S and Sainsbury's move ad accounts; New Unilever, McDonald's and Yakult ads

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Campaign: Agencies September 01, 2016

Latest What next as M&S and Sainsbury's move ad accounts? Gurjit Degun and Omar Oakes After months of change at almost all the major supermarkets, the battles for the major retail ad accounts have come to an end. New Unilever campaign tells the story of how its brands are building a better world Simon Gwynn Unilever is today launching a cross-brand campaign highlighting the social change achieved by its brands. Yakult wants you to know it is made by Japanese scientists in new campaign Simon Gwynn Yakult is today launching a £4m TV campaign to highlight its scientific credentials and Japanese heritage. A view from Dave Trott: Winning without winning Dave Trott People misquote Maurice Saatchi: "It's not enough for me to win, someone has to lose." Havas London ex-chairman Moira: creative agency model 'on its last legs' Omar Oakes Gerry Moira, the ex-chairman of Havas London, believes the creative agency as we know it "is on its last legs" as margins continue to be squeezed. Celebrities charge '£143,000 on average' for sponsored videos Omar Oakes Social media stars and celebrities are charging an average of $187,500 (£143,000) for each video sponsored by brands, according to a US talent agency. R/GA wants to back British Internet of Things start-ups Shona Ghosh R/GA has extended its venture initiative to the UK, with an initial programme to find and fund emerging Internet of Things start-ups. Maxus promotes Jen Smith to global creative director Omar Oakes Maxus Global has appointed Jen Smith, UK head of strategy and planning, as its first global creative director. Sky Mobile hands digital and social account to Adam & Eve/DDB Shona Ghosh Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer. Guardian Media Group reduces stake in Cannes Lions' owner Ascential Omar Oakes Guardian Media Group and private equity group Apax Partners have sold £200m in shares in Ascential, the owner of Cannes Lions, and withdrawn their two representatives from the company's board. Movers and shakers: Coca-Cola, Fold7, Newsworks, MullenLowe London and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted July's Aerial Awards winner: Hive 'Superfast any time' Staff The Work Yakult "Science not magic" by Quiet Storm Yakult, the fermented milk drink, pokes fun at spirituality and wellness marketing trends in a campaign to revitalise the brand in the UK and Europe. McDonald's "Judo" by Leo Burnett McDonald's goes to a judo class in a new TV ad to promote its Chicken Legend range. Pick of the week: Sheba "Resistance is futile" by AMV BBDO Shona Ghosh Abbott Mead Vickers BBDO's jokey spot for Sheba has gone down well with would-be cat owner Shona Ghosh. Turkey of the week: LeoVegas "Carcass" by Now Omar Oakes Omar Oakes had to force himself to keep watching LeoVegas' ad, in which the online casino's lion mascot slow-dances with an animal carcass. Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Campaign Jobs Creative Services Manager £32000 - £37000 per annum + benefits The Great & The Good, London 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Multimedia Producer £27000 - £31000 Per Annum plus benefits British Heart Foundation, North London Graphic Designer Competitive Keepmoat, Doncaster, South Yorkshire Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Digital Production Manager Competitive rate + benefits (free lunch, phone, laptop, gym membership, no counting of paid leave) Potato London, Bristol (City Centre), City of Bristol Copywriter £32000 Per Annum plus benefits British Heart Foundation, North London Digital Designer Competitive salary and benefits package Boat International Media, Wimbledon Digital Designer Competitive Three, Maidenhead, Berkshire Senior or Midweight Digital Designer £25000 - £40000 per annum Dyson, Wiltshire, Malmesbury

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