The seven steps to creating a culture of effectiveness + latest from Disney, Google & Piers Morgan

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Campaign: Brands September 28, 2016

Brand news and analysis, powered by Marketing Latest The seven steps to creating a culture of effectiveness Bridget Angear and James Miller Effectiveness is not something that can be stamped on a campaign, but rather the result of a business culture that works toward it from the outset. Disney vs Google: What would the future hold for Twitter? Dimitri Karoullas How would Twitter change if it was bought by Disney or Google, imagines Dimitri Karoullas, social media manager at J Walter Thompson London. Piers Morgan wants to 'Make America Great Again' in Paddy Power spot Shona Ghosh Paddy Power is trying to drum up UK support for the European team in the Ryder Cup by revealing Piers Morgan is backing the US. Facebook's Sheryl Sandberg: "Content policy on Facebook is challenging" Ilyse Liffreing In a press Q+A, Facebook discusses video ad metrics, editorial judgment and ads with sound Channel 4 creates fake product recall and Facebook bot to promote Humans Shona Ghosh Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product recall for faulty robots or "synths". Apple Music's James Corden spot proves the brand can't help but make watchable ads Unruly Video ad tech company Unruly reviews "The all-new Apple Music", the latest video from Apple to go viral. Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more Staff Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry. Campaign and PRWeek launch Brand Film Festival London to showcase brand storytelling Danny Rogers Campaign, alongside sister title PRWeek, has opened entries for a new London festival that celebrates brand storytelling. One in four people 'actively ignoring' brands on social media Omar Oakes More than a quarter of people are "actively ignoring" brands on social media, according to a global consumer survey by Kantar. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Promoted A Lasting Impact Staff Challenging creatives to design an arresting visual for Families' Activity Breaks - a charity that helps families that have lost a loved one serving in the British armed forces Campaign Jobs UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Customer Comms Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Assistant Director – Marketing £56,920 – £68,547 plus Outer London Weighting: £1,830 p.a. Barnardo's, Head Office, Barkingside Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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