Amazon Dash arrives in UK; Ikea opens DIY supper club; New Unilever campaign

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Campaign: Brands September 03, 2016

Brand news and analysis, powered by Marketing Most read Unilever holds out as Amazon Dash button arrives in the UK Shona Ghosh Amazon's Dash buttons have arrived in the UK, allowing users to re-order household items at the literal touch of a button. Ikea opens a DIY supper club in Shoreditch Simon Gwynn Ikea is opening a pop-up "DIY restaurant" in Shoreditch, east London in which successful applicants will get the chance to prepare a brunch, lunch or dinner for up to 20 friends. Oreo kicks off TV and experiential campaign for new cookie flavours Simon Gwynn Mondelez cookie brand Oreo has launched a £3.4m multichannel campaign to promote its growing range of flavours. Movers and shakers: Coca-Cola, Fold7, Newsworks, MullenLowe London and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Celebrities charge '£143,000 on average' for sponsored videos Omar Oakes Social media stars and celebrities are charging an average of $187,500 (£143,000) for each video sponsored by brands, according to a US talent agency. Moneysupermarket's Dave and Colin form gangs in latest dance-off ad Omar Oakes The latest Moneysupermarket.com ad brings back 'epic strutting' businessman Dave and his builder rival Colin who recruit gangs for another dance battle on TV tomorrow. FMCG giants won't survive without data, says outgoing Mondelez media boss Shona Ghosh The FMCG establishment can't survive until it solves its data problem, according to Mondelez's outgoing chief media and ecommerce officer, Bonin Bough. Yo! Sushi ponders name change in brand overhaul Simon Gwynn Yo! Sushi, the chain of Japanese restaurants, is overhauling its brand positioning. New Unilever campaign tells the story of how its brands are building a better world Simon Gwynn Unilever is today launching a cross-brand campaign highlighting the social change achieved by its brands. P&G appoints new UK marketing director to replace Roisin Donnelly Simon Gwynn Procter & Gamble has appointed Stefan Feitoza, its former marketing director for baby care in Latin America, as its new marketing director for northern Europe. Promoted 3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three Thinkbox Chaka Sobhani, chief creative officer at Leo Burnett, reveals three great ads she admires but had nothing to do with. Promoted What's the true potential of personalisation? Brand Republic Insight & Salesforce We recently gathered leading marketing minds to discuss the scalability of personalisation and staying relevant without being invasive. Campaign Jobs Head of B2C Product Competitive UENI, London (Central), London (Greater) Consumer Insight Manager | Client side | Food & Retail £40000 - £45000 per annum + benefits Elizabeth Norman International, Kent / London Digital Marketing Specialist £50000 per annum Brand Recruitment, Buckinghamshire, Amersham / High Wycombe, Buckinghamshire / Buckinghamshire, Beaconsfield Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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