Sainsbury's cheers on Paralympians in outdoor ads, Snapchat ad revenue to reach $1bn, Channel 4 secures deal with Hotpoint

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Campaign: Media September 07, 2016

Media news and analysis, powered by Media Week Latest Sainsbury's cheers on Paralympic athletes in new outdoor campaign Omar Oakes Paralympic athletes will be cheered on in live messages as part of a digital outdoor campaign from Sainsbury's which launches today to coincide with the start of the Games in Rio. Channel 4 secures Sunday Brunch product placement and sponsorship deal with Hotpoint Omar Oakes Channel 4 has struck a new brand partnership with Hotpoint, which will sponsor its weekly magazine show Sunday Brunch. Snapchat ad revenue forecast to reach nearly $1bn next year Omar Oakes Snapchat's global ad revenue is set to more than double next year to reach nearly $1bn (£745m), according to a report by eMarketer. Eurosport creates MD role for former BBC digital boss Omar Oakes Eurosport has hired BBC Digital's former director, Ralph Rivera, in a newly created position of managing director for Eurosport Digital. Diageo retains Carat after global media review Shona Ghosh Diageo has stuck with Carat to handle media in the US and UK after ending a global planning and buying review earlier than expected. ASA bans electrical retailer's radio ad for sexist 'double D' quip Simon Gwynn Cardiff business Budd Electrical has made a boob of itself after the Advertising Standards Authority banned its radio ad for objectifying women. At last, brands tell agencies to diversify, and advocates cheer Ilyse Liffreing HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement. Movers and shakers: P&G, Maxus, Trinity Mirror, Clear Channel, Coley Porter Bell and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted The four most important meetings occurring at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make. Promoted Day 23: Artificial intelligence and the future of programmatic AI and machine learning are set to change the face of advertising - here's how. Campaign Jobs Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London International Account Director - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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