Wednesday, 7 September 2016

Sainsbury's cheers on Paralympians in outdoor ads, Snapchat ad revenue to reach $1bn, Channel 4 secures deal with Hotpoint

Campaign: Media

Campaign: Media
September 07, 2016
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Sainsbury's cheers on Paralympic athletes in new outdoor campaign
Sainsbury's cheers on Paralympic athletes in new outdoor campaign

Omar Oakes

Paralympic athletes will be cheered on in live messages as part of a digital outdoor campaign from Sainsbury's which launches today to coincide with the start of the Games in Rio.

Channel 4 secures Sunday Brunch product placement and sponsorship deal with Hotpoint
Channel 4 secures Sunday Brunch product placement and sponsorship deal with Hotpoint

Omar Oakes

Channel 4 has struck a new brand partnership with Hotpoint, which will sponsor its weekly magazine show Sunday Brunch.

Snapchat ad revenue forecast to reach nearly $1bn next year
Snapchat ad revenue forecast to reach nearly $1bn next year

Omar Oakes

Snapchat's global ad revenue is set to more than double next year to reach nearly $1bn (£745m), according to a report by eMarketer.

Eurosport creates MD role for former BBC digital boss
Eurosport creates MD role for former BBC digital boss

Omar Oakes

Eurosport has hired BBC Digital's former director, Ralph Rivera, in a newly created position of managing director for Eurosport Digital.

Diageo retains Carat after global media review
Diageo retains Carat after global media review

Shona Ghosh

Diageo has stuck with Carat to handle media in the US and UK after ending a global planning and buying review earlier than expected.

ASA bans electrical retailer's radio ad for sexist 'double D' quip
ASA bans electrical retailer's radio ad for sexist 'double D' quip

Simon Gwynn

Cardiff business Budd Electrical has made a boob of itself after the Advertising Standards Authority banned its radio ad for objectifying women.

At last, brands tell agencies to diversify, and advocates cheer
At last, brands tell agencies to diversify, and advocates cheer

Ilyse Liffreing

HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.

Movers and shakers: P&G, Maxus, Trinity Mirror, Clear Channel, Coley Porter Bell and more
Movers and shakers: P&G, Maxus, Trinity Mirror, Clear Channel, Coley Porter Bell and more

Staff

Campaign's weekly round-up of the hires, departures and promotions across the industry.

The four most important meetings occurring at Dmexco
Promoted
The four most important meetings occurring at Dmexco

Martin Bromfield, comScore

With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make.

Day 23: Artificial intelligence and the future of programmatic
Promoted
Day 23: Artificial intelligence and the future of programmatic

AI and machine learning are set to change the face of advertising - here's how.

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