Wrangler ad sparks feminist criticism, Sadoun on Publicis Communications changes, WPP eyes post-Brexit strategy

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Campaign: Agencies September 23, 2016

Latest Wrangler ad's focus on women's bums sparks 'false feminism' criticism Omar Oakes Wrangler's attempt to confound female stereotypes with an online ad has prompted accusations that it sexualises women even more by focusing on their rear ends. 'No brand will be disappearing': Arthur Sadoun on Publicis Communications Kate Magee Arthur Sadoun, the chief executive of Publicis Communications, has rejected suggestions that he may reduce the number of brands within the creative agency collective. WPP eyes post-Brexit strategy with French media investment Omar Oakes WPP is putting money into a French media investment group as it focuses more heavily on continental Europe in light of the Brexit vote. Saatchis' Stanners and Billingsley elevated in Publicis Communications promotions Kate Magee Saatchi & Saatchi's Kate Stanners and Justin Billingsley are two of several promotions to be announced today at Publicis Communications' global leadership meeting in New York. Group M promotes Kelly Clark as Dominic Proctor steps down Maisie McCabe Group M has appointed Kelly Clark as global chief executive, as global president Dominic Proctor steps down. AOL ad industry interviews aim to inspire next generation of female leaders Simon Gwynn AOL's global women's leadership platform Makers has launched #MakersBreakthrough, a series of interviews with leading women in the advertising and media industries aimed at helping younger women aspire to senior roles. How Sunshine creatives planted guerrilla ads in Tesco Nathalie Gordon and Wren Graham's "Priced out London" campaign reveals how much supermarket essentials would cost if their value had increased at the same rate as the capital's house prices. Wins this week: The Guardian, Coty, Honda Staff Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing and consumer revenue department. How brands pass their three-second audition on mobile Jon Sharpe Brands including Asos and Littlewoods have been getting m-commerce right, says the chief executive officer of Rainey Kelly Campbell Roalfe/Y&R. Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff The Work Barnardo's "Believe in me" by FCB Inferno The "Believe in me" integrated campaign champions children and the incredible things they can achieve with the right support. Coppafeel "Get it off your chest" by Karmarama Coppafeel wants women to become aware of the lesser-known signs of breast cancer and speak to their GP if they notice any symptoms. Trending Digital Mavericks 2016: The women shaking up digital marketing Sandra Halliday Meet the new breed of Digital Mavericks: the women driving digital development on their own terms. Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars Simon Gwynn Director Joss Whedon has gathered together the stars of his Marvel superhero films, along with other well-known faces, to implore US voters to stop Donald Trump from becoming president. Promoted Fortune favours the brave: The new breed of predictive marketers Brand Republic & Redeye We look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you're likely to see through making predictive analytics a priority for your business. Campaign Jobs Account Director, Financial Services £42000 - £45000 per annum + significant benefits The Great & The Good, City of London, London Strategic SENIOR ACCOUNT MANAGER/ ACCOUNT DIRECTOR - Creative agency - London - £35-45k dependent on experience Judi Patton, London (East), London (Greater) ACCOUNT MANAGER- Soft drinks and Booze - South West London agency - c. £30k c. £30k Judi Patton, London (South), London (Greater) Account Director £50000 - £60000 per annum Twist Recruitment, London Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Design Manager Competitive Lord's Cricket Ground, London Business Admin Apprentice for Client Services team c10,000 p/a April-Six, Harefield, Uxbridge

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