Why did McDonald's YouTube channel fail? + latest from Apple, Samsung, Ladbrokes and Waitrose

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Campaign: Brands September 13, 2016

Brand news and analysis, powered by Marketing Latest Why did McDonald's YouTube channel fail? Steve Ackerman Channel Us closure says more about agency land and its struggle to understand content than it does about McDonald's. Apple and Samsung battle pits the poets against the plumbers Laurence Green As the legal battle between Apple and Samsung shows, art and science need to work together when it comes to building brands. Back your own ideas, says Ladbrokes' marketing chief Kristof Fahy Have the courage to back yourself and your ideas, writes Kristof Fahy, the chief marketing officer at Ladbrokes. Waitrose announces marketing and commercial leadership change for early 2017 Simon Gwynn Waitrose marketing director Rupert Thomas will become the supermarket's commercial director next February after the incumbent, Mark Williamson, steps down. M&S multichannel chief Laura Wade-Gery departs Daniel Farey-Jones Marks & Spencer's head of multichannel, Laura Wade-Gery, is to leave after five years. What retail brand Tiger teaches marketers Helen Edwards Figuring out the retailer's magic formula might be a fool's errand for marketers. England Athletics' 'This girl can run' inspires 28,000 women to run Simon Gwynn The running version of Sport England's "This girl can" campaign, England Athletics' "This girl can run", has boosted uptake of the sport among women. Watch: Tube ads replaced with pictures of cats in 'citizen takeover' Helen Hoddinott & Georgina Brazier A crowdfunded campaign to replace ads with pictures of cats was launched today at Clapham Common Tube station in London. Promoted Get your name in lights Getmemedia Get your brand in front of thousands through event sponsorship the Illuminating York festival 2016... Promoted The four most important meetings at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make. Campaign Jobs Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Channel Marketing Manager £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset Brand Marketing and Planning Manager – Wholesale Up to £46,000+ benefits Clarks, Street, Somerset Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater) Account Manager - Advertising £28k - £34k Spectrum 360 Recruitment, London, Soho

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