Newspaper revenues fall, Will Bake Off be commercially viable for Channel 4?

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Campaign: Media September 22, 2016

Media news and analysis, powered by Media Week Latest Will Great British Bake Off be commercially viable for Channel 4? Gurjit Degun Mel and Sue won't follow the hit TV show to its new home. What about the viewers? Mary Berry quits Great British Bake Off Omar Oakes Mary Berry has quit The Great British Bake Off ahead of the show's move to Channel 4. Newspaper revenues fall amid talk of joint ad sales Gideon Spanier The national newspaper advertising slump has worsened since the Brexit vote, with revenues crashing 18% year on year in August, making it the worst-performing month of the year so far. Calls to improve creative standards in ad-blocking war Simon Gwynn Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking. Haymarket and Dax tie up to share data Gurjit Degun Haymarket Media Group has teamed up with Dax, the digital ad platform created by Global, to share its automotive data. The7stars names its media agency start-up Bountiful Cow Gideon Spanier The7stars' new media agency is to be called Bountiful Cow when it launches later this year under the leadership of Henry Daglish, the former managing director of Arena Media. Clear Channel restructures into single commercial team Omar Oakes Clear Channel UK is restructuring its commercial team by bringing all digital sales and creative services into a single department led by commercial director Chris Pelekanou. Dentsu overbilling controversy deepens David Blecken A subsidiary of Dentsu's Japan operations is facing allegations of overcharging Toyota, a longstanding client, for an ongoing period, and some sources believe the irregularities extend to traditional media as well. Coty picks Publicis Media to take on beauty brands bought from P&G Omar Oakes Coty has awarded its expanded global media business to incumbent Publicis Media, which will now have responsibility for specialist beauty brands bought from P&G. Dmexco 2016: revenge, rivalry and virtual reality Shona Ghosh and Simon Gwynn Shona Ghosh and Simon Gwynn round up the news from last week's digital marketing conference in Cologne. Joint ad sales can help newspapers survive digital storm Gideon Spanier The idea of setting up a joint ad sales house has become more urgent. People of color need to speak up on social media, say tech execs Douglas Quenqua At AdColor, officials from Facebook, YouTube, Google and Twitter explored the many ways technology can help drive empathy Snapchat might be the new kid on the block but it's not all about video Nicholas Larder, Mediavest Snapchat's ads may be more heard but to presume this is indicative of greater effectiveness is naïve without solid results, writes Mediavest's digital strategy director. Promoted "Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell Staff Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet... Promoted The Thinkboxes: July/August 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Campaign Jobs VP Sales - TV Salary circa £70k + bonus SAVVY Media Ltd, London (Central), London (Greater) Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London Marketing Executive - Haymarket Media Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Display Sales Executive - Motorsport News Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sales Executive - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Account Director - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire

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