Facebook Live is a nail in the coffin for broadcast TV; Apple joins Twitter ahead of iPhone 7 launch

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Campaign 18:05 September 05, 2016

The five things you need to know today Most read Facebook Live is a nail in the coffin for broadcast TV Andy Pemberton Facebook's focus on video has us paying close attention. Tech Apple joins Twitter ahead of iPhone 7 launch Shona Ghosh Apple has finally joined Twitter, days ahead of the expected iPhone 7 launch on 7 September. Advertising Barack Obama the tour guide mixes tech with good old fashioned storytelling for US National Parks Unruly Video ad tech company Unruly reviews "Through the ages", the latest video from The US National Park Service and National Geographic to go viral. Marketing National Trust campaign puts volunteers at heart of new marketing strategy Omar Oakes The National Trust is putting its volunteers front and centre in a new campaign that it says will guide its marketing strategy for the next five years. Media Matalan launches branded content deal with ITV and Time Inc Omar Oakes Matalan, the clothing retailer, is to feature in its own branded show produced and promoted by ITV in a content-led partnership with Time Inc. Also in the news HP calls for diversity in its agency roster HP has asked its agencies to increase the number of women and people of colour in leadership positions. Channel 4 brings Paralympics ad campaign to cinema screenings for hearing impaired Channel 4 has claimed a UK first by broadcasting a subtitled and signed version of its "We're the superhumans" ad at dedicated cinema screenings for hearing impaired people. Brand Republic Jobs to merge with Campaign Jobs On 7th September 2016, Brand Republic Jobs will join forces with Campaign Jobs, completing the central hub for all media, marketing, advertising and creative roles. Promoted The four most important meetings occurring at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make. Promoted Everyone's seen the ad, plenty clicked, but did it work? Steve Doyle, InSkin Media Your ad is 'viewable', and the CTR is fine, but did it make a difference? How do you know what effect it had on your brand? Steve Doyle, CCO of InSkin Media asks... Campaign Jobs Head of Partnerships Delivery - Premier League Football Team £ Competitive base salary + benefits Hartmann Mason, Everton, Liverpool Senior Account Director £55000 - £60000 per annum The Great & The Good, London Ad-Ops Manager £35k Dot-Gap, London (Central) Account Manager - Full Service Media Agency! £50k Dot-Gap, London (Central) Digital Marketing Manager £40000 per annum + car, bonus and benefits Brand Recruitment, Hertfordshire, St. Albans / Hertfordshire, Watford / Hemel Hempstead, Hertfordshire Account Director £45000 - £50000 per annum Stonor, London, North London Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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