The cost of the gender pay gap; Brands embrace humane capitalism

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Campaign Sunday Supplement September 04, 2016

In-depth reads from across Campaign, covering brands, agencies and media Talk is cheap, but the cost of the gender pay gap isn't Nicola Kemp New research revealing the gender pay gap published last week underlines the need for a cultural shift in the creative industries. Do the right thing: how brands are embracing humane capitalism Nicola Kemp Brands are moving beyond the hype of 'marketing for good' to embrace humane capitalism as they attempt to appeal to a new wave of consumers who want their products to be aspirational as well as ethically sound. Can the Pirelli calendar move beyond car garage porn? Luke Williamson Pirelli has done it again - for the second year running it has eschewed photoshopped pictures of supermodels in favour of something that it claims it hopes is more representative of real human beauty than a well-endowed young female, writes Luke Williamson, creative director and founding partner Fabula. Don't go to bed with Gilda Jim Carroll Rita Hayworth suffered when she lost her identity to that of the femme fatale she played in her most famous film, Gilda. Living a lie is contagious. Jim Carroll warns of the corrosive effects of artifice in professional relationships. How can advertisers get past 'good cause' fatigue? Susan Smith Ellis Getty Images' chief marketing officer explains. For marketers, Brexit is already here Bryan Melmed In a time of anxiety, people embrace routine and tune out distractions -- including most advertising, says Bryan Melmed, vice president of insights at Exponential. How R/GA London is bringing media into the creative world Stephanie Walton Stephanie Walton, one of Media Week's 30 Under 30 rising stars in 2016, explains what it's like to move from New York and build a media function in a creative agency, R/GA London. A view from Dave Trott: Winning without winning Dave Trott People misquote Maurice Saatchi: "It's not enough for me to win, someone has to lose." Promoted Everyone's seen the ad, plenty clicked, but did it work? Steve Doyle, InSkin Media Your ad is 'viewable', and the CTR is fine, but did it make a difference? How do you know what effect it had on your brand? Steve Doyle, CCO of InSkin Media asks... Campaign Jobs Digital Marketing Manager £40k + 20% Bonus Express Vending, Hemel Hempstead, Hertfordshire Product Manager £40000 - £45,000 Per Annum + Benefits Veritas Partnership Ltd, Dorset Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Senior Brand Manager - Food and Drink £50000 - £60000 per annum + car allowance, bonus and benefits Jarlett de Grouchy, London Senior Integrated Planner - fantastic creative agency £60-70k plus benefits The Jefferson Group, London (Central), London (Greater) Junior Account Director and Account Director Up to £46k dependent on experience air recruitment, London (Central), London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Head of B2C Product Competitive UENI, London (Central), London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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