New US Omnicom media agency plots UK launch, Channel 4 to air accessible ad break

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Campaign: Media September 15, 2016

Media news and analysis, powered by Media Week Latest New US Omnicom media agency plots UK launch Gideon Spanier Hearts & Science, the new Omnicom media agency in the US, is to launch in the UK with Frances Ralston-Good as chief executive. Channel 4 launches ad break accessible to hearing impaired for Paralympics Brittaney Kiefer Channel 4 has partnered with seven advertisers to launch an ad break that is fully accessible to deaf and hard of hearing viewers during its Paralympics coverage. Discovery mulls own sales house as Sky talks drag on Gideon Spanier Discovery's review of its estimated £150m-a-year ad sales deal has gone down to the wire, as it considers whether to stick with Sky, move to Channel 4 or set up its own sales house. Advertisers left 'blind' after changes to iOS 10 Shona Ghosh Changes to Apple's mobile operating system mean consumers will see less relevant advertising, thus depriving brands of valuable attribution data, according to industry figures. Snapchat strategy chief baits Facebook over silent video ads Shona Ghosh Snapchat's chief strategy officer, Imran Khan, claims advertisers buying soundless video slots are paying a premium on what is effectively a banner ad. 'Tipping point' reached in 2016 as millennials shift to online media, says IPA Gurjit Degun Online media consumption among 15- to 34-year-olds has reached a "tipping point" this year, according to the IPA's latest TouchPoints survey. Creston's Unlimited forms alliance with Goodstuff Gurjit Degun Creston's Unlimited arm has formed an alliance with independent media shop Goodstuff Communications. OMG's Philippa Brown named chair of 2017's Media360 Gideon Spanier Philippa Brown, UK chief executive of Omnicom Media Group, has been named chair of next year's Media360. Brexit raises the stakes as trading season kicks off Gideon Spanier This year's TV trading season will be more jittery than usual because of Brexit and a wobble in the ad market. Famous Grouse owner reappoints Zenith as global media agency Gurjit Degun Edrington, which owns the Famous Grouse Blended Scotch Whisky, has reappointed Zenith as its global media agency. Team GB results prove calculated efforts are the way to deliver change Sue Unerman As Team GB continues to shine in the Paralympics it's worth reflecting on the performance in the Olympic Games. Promoted The four most important meetings at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make. Promoted July's Aerial Awards winner: Hive 'Superfast any time' Staff Campaign Jobs Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London Sales Executive - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Account Director - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Intern - Strategy and Planning - Haymarket Media Group £9.40p/h Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sponsorship Executive Competitive O2, London (Central), London (Greater)

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