Friday, 2 September 2016

Is YouTube shutting out the little guy?

Campaign 18:05

Campaign 18:05
September 02, 2016
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Moneysupermarket's Dave and Colin form gangs in latest dance-off ad
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YouTube shutting out little guy by barring ads, claims enraged vlogger
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Shona Ghosh

A vlogger whose YouTube videos were marked "not advertiser-friendly" has claimed the company's approach may shut out "the little guy".

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In a time of anxiety, people embrace routine and tune out distractions -- including most advertising, says Bryan Melmed, vice president of insights at Exponential.

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Adam Graham 'lines up £100m' to fund agency acquisition spree with Project Oak
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Gideon Spanier

Adam Graham, the former chief executive of Omincom digital agency Weapon7, is in the advanced stages of launching a "data-centric" marketing services group to buy up agencies.

 

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