Radiocentre appeals to Airbnb marketing chief, Channel 4 brings Paralympics ad to screenings for hearing impaired

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Campaign: Media September 06, 2016

Media news and analysis, powered by Media Week Latest Radiocentre appeals to Jonathan Mildenhall to get on the Air(bnb)waves Simon Gwynn Airbnb chief marketing officer Jonathan Mildenhall is the latest top marketer to be reached out to in Radiocentre's campaign promoting the benefits of radio advertising. Channel 4 brings Paralympics ad campaign to cinema screenings for hearing impaired Omar Oakes Channel 4 has claimed a UK first by broadcasting a subtitled and signed version of its "We're the superhumans" ad at dedicated cinema screenings for hearing impaired people. Will there be a media M&A bloodbath in the next year? Gideon Spanier Digital disruption and prevailing economic conditions point to increased activity, Gideon Spanier writes. Maltesers unveils winning ads in Channel 4's 'Superhumans' contest for Paralympics Brittaney Kiefer Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4's £1m "Superhumans wanted" competition for the Paralympics. Matalan launches branded content deal with ITV and Time Inc Omar Oakes Matalan, the clothing retailer, is to feature in its own branded show produced and promoted by ITV in a content-led partnership with Time Inc. Telefónica mulls O2 float Shona Ghosh Telefónica is considering an initial public offering for O2, after Europe blocked a proposed £10.5bn sale to Hutchison. Adam & Eve/DDB leads entries on IPA Effectiveness Awards shortlist Omar Oakes Adam & Eve/DDB is leading the way at this year's IPA Effectiveness Awards with five campaigns nominated on a shortlist of 39. Tollett and Ryan to judge in international roll-out of Ocean's digital creative contest Suzanne Bidlake Ben Tollett, the executive creative director of Adam & Eve/DDB, Caitlin Ryan, the executive creative director of Cheil London and Gill Reid, the director of OOH at MediaCom are among a 17-strong judging line-up for the 2016 digital creative competition run by Campaign and Ocean. Back to school reads: four books to fuel your new season thinking Staff Four books chosen by Jellyfish's Dan Lyons, The Specialist Works' Tim Lewcock, The Bridge's Mark Field and Viant's Katie Field Promoted Get your name in lights Getmemedia Get your brand in front of thousands through event sponsorship the Illuminating York festival 2016... Promoted Day 11: Seven Dmexco talks you can't afford to miss Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at Campaign Jobs Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater)

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