Alistair Macrow brings good times to McDonald's + latest from Tesco, EasyJet, Snapchat & Twitter

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Campaign: Brands September 15, 2016

Brand news and analysis, powered by Marketing Latest Alistair Macrow brings good times to McDonald's Simon Gwynn McDonald's marketing chief talks about staying half-a-step ahead of customers. Tesco partners Hoberman for innovation initiative Gurjit Degun Tesco is embracing a new generation of start-ups in an attempt to embed more innovative business strategies into its company culture. EasyJet seeks to counter terror gloom with new ad Shona Ghosh Brands should "lead" consumers through uncertainties such as terror attacks and Brexit, according to easyJet marketing director Peter Duffy. Marketers call for more robust metrics from influencers Shona Ghosh and Maisie McCabe Marketers have called on social media influencers to provide more robust metrics as ISBA rolls out a new contract to help brands work more effectively with them. Advertisers left 'blind' after changes to iOS 10 Shona Ghosh Changes to Apple's mobile operating system mean consumers will see less relevant advertising, thus depriving brands of valuable attribution data, according to industry figures. Snapchat strategy chief baits Facebook over silent video ads Shona Ghosh Snapchat's chief strategy officer, Imran Khan, claims advertisers buying soundless video slots are paying a premium on what is effectively a banner ad. Rail industry looks to combat negativity with ad campaign Maisie McCabe The rail industry has kicked off a major campaign to highlight the investment being made in improving the railway, as the sector comes under increasing pressure from disgruntled passengers. Twitter hasn't done enough about abuse, admits chief Jack Dorsey Shona Ghosh Twitter has witnessed a sharp lift in abuse targeted at women and minority users, but hasn't historically dedicated enough time, design or engineering effort in fixing the issue. Lego CMO: Put experience first and don't be a slave to the platform Simon Gwynn Brands should use the consumer experience as their starting point when adopting new platforms, Lego's chief marketing officer said at Dmexco. John Lewis and Waitrose profits slip as Morrisons recovers Daniel Farey-Jones Pre-tax profits at the group behind John Lewis and Waitrose have fallen by 15%, while Morrisons is improving with a 14% rise. Mondelez content chief: Winter is coming with ad-blocking and inattention Simon Gwynn Ad-blocking and disengaged consumers are "wreaking havoc" on the marketing industry, according to Laura Henderson, global head of content and media monetisation at Mondelez. Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why... Promoted The four most important meetings at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make. Campaign Jobs Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Digital Content & Engagement Manager - L'Oreal Professional Products Division Competitive L'Oreal UK, London - Hammersmith Account/Talent Manager £24/28,000 pa dependent on experience Kruger Cowne, London (Central), London (Greater) Head of B2C Product Competitive UENI, London (Central), London (Greater) Channel Marketing Manager £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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