Monday 12 September 2016

Virgin Media brings all-powerful children to the screen in new campaign for TV + latest from Durex, Morrisons & Nando's

Campaign: Brands

Campaign: Brands
September 12, 2016
Brand news and analysis, powered by Marketing

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Virgin Media brings all-powerful children to the screen in new campaign for TV
Virgin Media brings all-powerful children to the screen in new campaign for TV

Simon Gwynn

Virgin Media is shifting its focus to TV in a new campaign launching tomorrow.

Welcome to the most lucrative Premier League season ever
Welcome to the most lucrative Premier League season ever

Neil Hopkins, M&C Saatchi

What impact is an astronomic increase in TV rights revenue having on sponsorship?

Why brands should not overlook the Muslim consumer
Why brands should not overlook the Muslim consumer

Shelina Janmohamed

Shelina Janmohamed, the vice president of Ogilvy Noor and the author of Generation M, explains why brands should not overlook the 1.6 billion Muslim consumers worldwide.

Durex trolls AirPods in China
Durex trolls AirPods in China

Soon Chen Kang

Wireless headphones have nowhere to run in cheeky condom ad.

Morrisons gets Amazon Lockers in battle of supermarket convenience space
Morrisons gets Amazon Lockers in battle of supermarket convenience space

Simon Gwynn

Morrisons is stepping up its partnership with Amazon by installing thousands of collection lockers for the online business in its store estate.

Streaming sales rise 49% to drive UK music industry
Streaming sales rise 49% to drive UK music industry

Simon Gwynn

Music streaming services saw revenues grow 49% to £251m last year, as a new report suggests the UK music industry has several reasons to be cheerful.

How Kuba Wieczorek's photography challenges perceptions of disability
How Kuba Wieczorek's photography challenges perceptions of disability

Kate Magee

Photographer Kuba Wieczorek gave up his time for free to shoot the launch campaign for World's Strongest Boys, a brand created by WCRS for Duchenne UK.

Stay alert for the new EU data protection legislation
Stay alert for the new EU data protection legislation

Scott Ross

Brexit won't prevent businesses from falling foul of new EU data protection legislation, so be prepared, writes Scott Ross, DigitasLBi's tech chief.

Review recap: Bentley, McVitie's, Nando's
Review recap: Bentley, McVitie's, Nando's

Shona Ghosh

Bentley Motors has contacted agencies ahead of a pitch for its global creative business.

The four most important meetings at Dmexco
Promoted
The four most important meetings at Dmexco

Martin Bromfield, comScore

With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make.

The culture of fear
Promoted
The culture of fear

Staff

DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity

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