NatWest launches new campaign, Snapchat rebrands, BHS relaunches

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Campaign Breakfast Briefing September 26, 2016

Latest NatWest aims for 'bold steps' to win trust in brand campaign Omar Oakes NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign. Snapchat rebrands to Snap Inc Omar Oakes Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company". BHS relaunches as online retailer Omar Oakes BHS will relaunch this week as an online retailer with a smaller product range focusing on best-selling items. YouTube tells ad industry it generates nearly double searches per impression than TV Omar Oakes YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is unveiling updates to its advertising platforms at Advertising Week in the US. Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform Kate Magee Jon Ronson, the author of So You've Been Publicly Shamed, has accused Twitter of "not giving a shit" about what happens on its platform. International Meownetary Fund: Tube cat posters are going global Simon Gwynn After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service (CATS) is aiming to take its project to five other cities around the world. WPP renews demand for Erin Johnson to dismiss federal harassment claims Eleftheria Parpis Johnson's complaint fails to satisfy the "severe or persuasive" requirements needed, argues WPP lawyer. Iceland v Iceland: country may sue supermarket over use of name Simon Gwynn Island nation Iceland is considering legal action against its British supermarket namesake of the use of its name, the country's Ministry of Foreign Affairs has confirmed. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Promoted 5 future trends in digital-out-of-home Staff Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt Campaign Jobs Client Development Director £80k - £100k plus Bonus Stonor, South East England Group Operations Manager £35,000 - £45,000 SYLEX Recruitment, London (Central), London (Greater) Assistant Brand Manager £35,000 per annum Ball & Hoolahan, London Head of Account Management upto £65k basic + commission Morgan Rutherford Associates, Richmond upon Thames, London (Greater) Head of Strategy - Full Service Digital Agency Up to £75k plus benefits The Jefferson Group, London (Central), London (Greater) Senior Account Director £60-65k + 15% Profit Share Eden Marsh, London (Central), London (Greater) Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Account Manager - Energy & Environment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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