Why Tube ads were replaced with cat pictures, England Athletics campaign gets 28,000 women running

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Campaign: Agencies September 13, 2016

Latest Watch: Tube ads replaced with pictures of cats in 'citizen takeover' Helen Hoddinott & Georgina Brazier A crowdfunded campaign to replace ads with pictures of cats was launched today at Clapham Common Tube station in London. England Athletics' 'This girl can run' inspires 28,000 women to run Simon Gwynn The running version of Sport England's "This girl can" campaign, England Athletics' "This girl can run", has boosted uptake of the sport among women. On the Campaign couch: I want to switch from PR to advertising Jeremy Bullmore I want to make the switch from PR to advertising but will agencies take me seriously? Apple and Samsung battle pits the poets against the plumbers Laurence Green As the legal battle between Apple and Samsung shows, art and science need to work together when it comes to building brands. Review recap: Bentley, McVitie's, Nando's Shona Ghosh Bentley Motors has contacted agencies ahead of a pitch for its global creative business. 'The rebel in me got me where I am': Soho Square India's Anuraag Khandelwal Gokul Krishnamurthy The disabled label needs to be removed, Soho Square's ECD tells Campaign India. Promoted Top 5 rules for driving real performance-based outcomes Bob Walczak, Light Reaction To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences... The Work M&S "Adventures in the exotic" by Rainey Kelly Campbell Roalfe/Y&R M&S is tempting hungry viewers with more food porn, this time with treats from the brand's Taste Asia range. Lucozade "Made to move" by Grey London Lucozade is encouraging the UK to run, skate and shake their bodies. Totaljobs "#MillionPoundJamie" by VCCP Totaljobs has created a series of short films starring unemployed Jamie Mudle from Ilford in an Apprentice-style show that also features TV's CV destroyer Claude Littner. Trending Sex, chocolate and disability: What marketers can learn from Maltesers' campaign Brittaney Kiefer Maltesers' latest TV campaign features a woman with cerebral palsy joking about her love life. Brittaney Kiefer reveals how one of the world's biggest advertisers is breaking taboos. McDonald's shuts YouTube channel amid low interest Simon Gwynn McDonald's has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed. Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why... Campaign Jobs Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Creative Services Manager £32000 - £37000 per annum + benefits The Great & The Good, London Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Digital Director Competitive depending on experience RLA Group Ltd, Bournemouth, Dorset Digital Production Manager Competitive rate + benefits (free lunch, phone, laptop, gym membership, no counting of paid leave) Potato London, Bristol (City Centre), City of Bristol Digital Director Competitive salary and benefits package Boat International Media, Wimbledon,London Digital Content Manager £30,000, plus 20% pension contribution Imperial War Museums, London (Greater)

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