Friday 30 September 2016

ANA calls for Facebook auditing, Trinity Mirror revenue falls, Molson Coors in agency talks

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 30, 2016

Latest

ANA calls for Facebook third party auditing
ANA calls for Facebook third party auditing

Gurjit Degun

The Association of National Advertisers has backed calls for Facebook's video metrics to be audited by a third party.

Trinity Mirror print ad revenue falls 21% in Q3
Trinity Mirror print ad revenue falls 21% in Q3

Gurjit Degun

Trinity Mirror's print ad revenue dropped 21% year on year in the third quarter of 2016, as tough times for newspapers continue.

Molson Coors to talk to agencies over media business
Molson Coors to talk to agencies over media business

Gurjit Degun

Molson Coors Brewing will be speaking with agencies about its media business in the UK, US and Canada.

Sport magazine turns 10: editor talks about challenges and favourite covers
Sport magazine turns 10: editor talks about challenges and favourite covers

Gurjit Degun

Sport, the free magazine owned by Wireless Group, is celebrating its tenth anniversary tomorrow.

Female bosses need to lead by example, says Huffington
Female bosses need to lead by example, says Huffington

Ilyse Liffreing

At Advertising Week's "Thrive" panel, executives from Hearst, Facebook, AT&T and Skinnygirl swapped stories of leadership

Online ads must be viewable for 14 seconds to be seen, says eye-tracking study
Online ads must be viewable for 14 seconds to be seen, says eye-tracking study

Omar Oakes

An online ad needs to be seen on a screen for at least 14 seconds to have any chance of being looked at, according to a new study of more than 4,000 people.

The Digital Cinema Media Awards 2016
Promoted
The Digital Cinema Media Awards 2016

DCM

DCM and Campaign celebrate the best of the year's innovative advertising in cinema

Be useful, be entertaining: native advertising's golden rules
Promoted
Be useful, be entertaining: native advertising's golden rules

Andrew Mole, Platform360

Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing?

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