Monday 26 September 2016

Snapchat rebrands to Snap Inc; Pornhub offers money to help women get into science and tech careers

Campaign 18:05
September 26, 2016
The five things you need to know today

 
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Snapchat rebrands to Snap Inc
Snapchat rebrands to Snap Inc

Omar Oakes

Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company".

 
 
Tech
Pornhub offers money to help women get into science and tech careers
Pornhub offers money to help women get into science and tech careers

Simon Gwynn

Pornhub is burnishing its gender equality credentials by offering $25,000 (£19,300) to one woman in the US who wants to pursue a career in science, technology, engineering and maths.

 
 
Advertising
YouTube tells ad industry it generates nearly double searches per impression than TV
YouTube tells ad industry it generates nearly double searches per impression than TV

Omar Oakes

YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is unveiling updates to its advertising platforms.

 
 
Marketing
Apple defies naysayers as UK's 'coolest' brand
Apple defies naysayers as UK's 'coolest' brand

Shona Ghosh

Apple has retained its title as the UK's perceived "coolest" brand, despite growing doubts over the company's ability to innovate.

 
 
Media
Radio deregulation plans coming this year, says culture minister
Radio deregulation plans coming this year, says culture minister

Omar Oakes

Proposals to deregulate UK radio will be put forward by the end of the year, says the government's minister for digital and culture.

 

 
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BHS relaunches as online retailer

BHS will relaunch this week as an online retailer with a smaller product range focusing on best-selling items.

 
 
Made.com makes space for 'Generation Squeeze' in new era of urban living

When the world's urban population is growing by two people every second, Made.com is focusing on making room for the generation whose home is no longer their castle.

 
 
Nigel Clarkson: Yahoo UK's 'force of nature'

Nigel Clarkson's gregarious personality makes him an ideal champion for the faded brand.

 
 
5 future trends in digital-out-of-home
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5 future trends in digital-out-of-home

Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt

 
"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell
Promoted
"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Xaxis

Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...

 
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