Cosmo launches car for women, ITV renews Britain's Got Talent and The X Factor

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Campaign: Media September 16, 2016

Media news and analysis, powered by Media Week Latest Cosmopolitan partners Seat to launch car for women Gurjit Degun Cosmopolitan, the Hearst Magazines title, is launching a car co-created with Seat aimed at women. ITV renews Britain's Got Talent and The X Factor deal Gurjit Degun Britain's Got Talent and The X Factor are set to spend the next three years on ITV. Vice's Shane Smith predicts Snapchat ad boom in talk with Martin Sorrell Simon Gwynn Snapchat stands to win big from an advertising industry desperate for an alternative to the "duopoly" of Facebook and Google, Vice Media chief executive Shane Smith has said. Indignation from industry as Adblock Plus owner Eyeo starts selling ads Simon Gwynn The company behind Adblock Plus is testing an ad network designed to get around its own restrictions -- a move that has provoked a furious reaction among publishers and ad providers. Kevin Hand remembered as 'towering figure' of magazines Gideon Spanier Britain's magazine industry turned out in force to celebrate the life of Kevin Hand, the former chief executive of Emap and Hachette Filipacchi. Coalition to tackle ad-blocking crisis unites Google, Unilever, P&G and Group M Simon Gwynn Speakers at Dmexco in Cologne this week were united in their assertion that the industry needs to up its game in the face of ad-blocking and consumer disengagement -- and now a new initiative has been formed to put some heft behind achieving that. Campaign Viral Chart: Audi's 360-degree video is most shared ad Unruly Audi Germany's 360-degree video showing the experience of driving an Audi R8 Coupé V10 was the most shared ad this week. Draft Royal Charter demands greater transparency from BBC Gurjit Degun The BBC is being forced to be more transparent as the government publishes a draft version of the Royal Charter, in a move which could be advantageous for its commercial rivals. Be provocative and make risky decisions, advises MEC's Abi Morrish Abi Morrish MEC's digital engagement chief recalls the adage, "Well-behaved women never made history." Things we like: Wallpaper* turns 20 and the UK gets a new DJ-free digital station Staff Wallpaper* is marking its 20th anniversary with a pull-out birthday message designed by Thomas Heatherwick, plus Union Jack, the DJ-free digital station, hits the airwaves. Route invests £20m in expanded research for outdoor advertising Gurjit Degun The out-of-home industry has invested more than £20m in renewed research to help it gain a better understanding of its audience. Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why... Promoted Christmas is early with C5's festive sponsorship blocks Getmemedia Channel 5 promise a host of delights with their Christmas TV lineup this year. So what can sponsorship of the channel do for your brand? Campaign Jobs Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London Sales Executive - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Account Director - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Intern - Strategy and Planning - Haymarket Media Group £9.40p/h Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sponsorship Executive Competitive O2, London (Central), London (Greater)

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