Etsy launches first global campaign celebrating individuality + latest from Nationwide, Just Eat & Facebook

View in web browser | Add to safe senders list

Campaign: Brands September 14, 2016

Brand news and analysis, powered by Marketing Latest Etsy launches first global campaign celebrating individuality Brittaney Kiefer Etsy has launched its first-ever global brand awareness campaign across six countries which celebrates the diversity of its users. Nationwide strips back ads to make 'authentic' connection Daniel Farey-Jones Nationwide has dispensed with the plinky-plonky music, cutesy children and heroic staff from its previous ad campaign, in favour of a new approach that seeks to connect with customers by featuring "ordinary" poets speak to camera. Just Eat relaunches brand and encourages customers to try new cuisines Simon Gwynn Just Eat is overhauling its brand as it aims to expand its associations and encourage more consumers to think of food delivery as an everyday option. Facebook wants to make videos look like famous paintings Shona Ghosh Facebook appears to be testing new photo filters that would render normal images and video in the style of famous paintings such as Van Gogh's "Starry Night". How Unilever and Lucky Generals made Pot Noodle the choice for go-getters In the run-up to the New Thinking Awards, in partnership with Sky Media, Campaign will be publishing case studies from a selection of the categories. First up is the Big Idea, over the coming weeks we will publish all the shortlisted entries in this category. Ted Baker's mysterious founder on investing in film for 'Mission impeccable' Georgina Brazier Ted Baker's founder, Ray Kelvin, doesn't like to show his own face in public, but is happy to let the brand take the spotlight for its latest campaign. Movers and shakers: Audi, Facebook, BBH, Mother, Marketing Society, M&S, Waitrose and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted 3 great ads I had nothing to do with: Alistair Macrow on PG Tips, Ronseal and John Lewis Thinkbox Alistair Macrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with Promoted The four most important meetings at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make. Campaign Jobs Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Account/Talent Manager £24/28,000 pa dependent on experience Kruger Cowne, London (Central), London (Greater) Head of B2C Product Competitive UENI, London (Central), London (Greater) Channel Marketing Manager £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000