Wednesday, 28 September 2016

Facebook's digital adspend to exceed £1bn, Carlsberg falls foul of ad watchdog

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 28, 2016

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Facebook's digital adspend forecast to exceed £1bn in UK
Facebook's digital adspend forecast to exceed £1bn in UK

Omar Oakes

Facebook's digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third, in eMarketer's latest digital adspend report for the UK.

Carlsberg falls foul of ads watchdog after taking booze to a building site
Carlsberg falls foul of ads watchdog after taking booze to a building site

Simon Gwynn

Carlsberg has been rapped by the Advertising Standards Authority after a video produced for building supplies company TradePoint's YouTube channel depicted a large crate full of beer being delivered to a building site.

Men more likely than women to complain about ads to ASA
Men more likely than women to complain about ads to ASA

Gurjit Degun

The Advertising Standards Authority receives more complaints from men than women, with the latter more concerned about harmful or offensive campaigns.

Council's poster campaign banned for offensive depiction of beggars
Council's poster campaign banned for offensive depiction of beggars

Simon Gwynn

Nottingham City Council has been rapped by the Advertising Standards Authority after using a series of posters that made generalisations about beggars.

5 future trends in digital-out-of-home
Promoted
5 future trends in digital-out-of-home

Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt

The Thinkboxes: July/August 2016 shortlist
Promoted
The Thinkboxes: July/August 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

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