What celebrities really charge for sponsored posts; Yo! Sushi ponders name change

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Campaign 18:05 September 01, 2016

The five things you need to know today Most read Celebrities charge '£143,000 on average' for sponsored videos Omar Oakes Social media stars and celebrities are charging an average of $187,500 (£143,000) for each video sponsored by brands, according to a US talent agency. Tech Three navigates potential net neutrality breach with ad-blocking Shona Ghosh Three's ad-blocking service may be considered a breach of net neutrality, after new European guidelines stated operators shouldn't "restrict" ads on mobile. Advertising What next as M&S and Sainsbury's move ad accounts? Gurjit Degun and Omar Oakes After months of change at almost all the major supermarkets, the battles for the major retail ad accounts have come to an end. Marketing Yo! Sushi ponders name change in brand overhaul Simon Gwynn Yo! Sushi, the chain of Japanese restaurants, is overhauling its brand positioning. Media Premier League clubs glean valuable fan data through video game sponsorships Shona Ghosh Premier League football clubs are cosying up to big-name gaming companies to reach a young male demographic that is switching off the TV. Also in the news Sainsbury's and Allianz step up to #FillTheSeats at Paralympics A global fundraising campaign which aims to fund 10,000 Brazilian children to attend next week's Paralympics has won the backing of brands including Allianz and Sainsbury's. Yakult wants you to know it is made by Japanese scientists in new campaign Yakult is today launching a £4m TV campaign to highlight its scientific credentials and Japanese heritage. Fifth of top brands' social media accounts are 'fraudulent' Brands are at increasing risk of falling victim to social media fraud, research has found. Promoted Planning for the Festive Season: Top Tips for Retailers Brand Republic Insight & Hitwise While sun, sea and sand are still firmly on the mind of many consumers, it's time to plan and prepare for fairy lights and festivities - It'll come around before you know it... Promoted Media planning builds walls - audience planning builds bridges Brian Gleason, Xaxis Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason Campaign Jobs Digital Marketing Manager £40k + 20% Bonus Express Vending, Hemel Hempstead, Hertfordshire Product Manager £40000 - £45,000 Per Annum + Benefits Veritas Partnership Ltd, Dorset Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Senior Brand Manager - Food and Drink £50000 - £60000 per annum + car allowance, bonus and benefits Jarlett de Grouchy, London Senior Integrated Planner - fantastic creative agency £60-70k plus benefits The Jefferson Group, London (Central), London (Greater) Junior Account Director and Account Director Up to £46k dependent on experience air recruitment, London (Central), London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Head of B2C Product Competitive UENI, London (Central), London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London

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