Monday 12 September 2016

Mr President's offices caught up in Soho fire; Streaming sales rise 49%

Campaign 18:05
September 12, 2016
The five things you need to know today

 
Most read
Mr President's offices caught up in Soho fire
Mr President's offices caught up in Soho fire

Shona Ghosh

Mr President's offices were affected by a major fire in Soho this morning, with 35 firefighters called to the scene.

 
 
Tech
Streaming sales rise 49% to drive UK music industry
Streaming sales rise 49% to drive UK music industry

Simon Gwynn

Music streaming services saw revenues grow 49% to £251m last year, as a new report suggests the UK music industry has several reasons to be cheerful.

 
 
Advertising
Brexit will further dampen UK adspend growth, predicts Zenith
Brexit will further dampen UK adspend growth, predicts Zenith

Gurjit Degun

Zenith has downgraded its forecast for UK adspend by 0.2 percentage points to 5.4%.

 
 
Marketing
Should other brands follow McDonald's 'zero margin' deal?
Should other brands follow McDonald's 'zero margin' deal?

Gurjit Degun

Agency pay is often tied to performance but McDonald's has gone for a radical option.

 
 
Media
Channel 4 relocation more likely after change of government, sources say
Channel 4 relocation more likely after change of government, sources say

Simon Gwynn

The pressure on Channel 4 to relocate from London has increased since the change of government, with new culture, media and sport secretary Karen Bradley this week expect to tell chief executive David Abraham that the government plans to move its headquarters to either Birmingham or Manchester.

 

 
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Why brands should not overlook the Muslim consumer

Shelina Janmohamed, the vice president of Ogilvy Noor and the author of Generation M, explains why brands should not overlook the 1.6 billion Muslim consumers worldwide.

 
 
On Facebook, 97% of brands still rely on organic reach, says BBDO study

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

 
 
Durex trolls AirPods in China

Wireless headphones have nowhere to run in cheeky condom ad.

 
 
Overqualified for the job? Try these tips to change employers' perceptions
Promoted
Overqualified for the job? Try these tips to change employers' perceptions

The Jefferson Group

Tom Howe, managing partner at The Jefferson Group, offers advice to candidates who think they are overqualified.

 
The four most important meetings at Dmexco
Promoted
The four most important meetings at Dmexco

Martin Bromfield, comScore

With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make.

 
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