Domino's hires ex-BHS chief marketing officer Tony Holdway + latest from Nationwide, Facebook, Apple & BBC

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Campaign: Brands September 27, 2016

Brand news and analysis, powered by Marketing Latest Domino's hires ex-BHS chief marketing officer Tony Holdway Simon Gwynn Domino's has hired the chief marketing officer of doomed retailer BHS, Tony Holdway, to replace former sales and marketing director Simon Wallis, who has been promoted to chief operating officer. Don't be a casualty of 'tiara syndrome', says Nationwide's CMO Sara Bennison Nationwide's chief marketing officer Sara Bennison shares the advice that has guided her throughout her career. Facebook video metrics blunder shows digital must learn from TV Rich Astley The row about Facebook's flawed video metrics highlights the need for a single currency for all video, Rich Astley of Videology UK explains. Apple defies naysayers as UK's 'coolest' brand Shona Ghosh Apple has retained its title as the UK's perceived "coolest" brand, despite growing doubts over the company's ability to innovate. BBC will require login for iPlayer and mobile apps in 2017 Shona Ghosh The BBC will ask all users to log into iPlayer from 2017, but claims the move is not about catching licence fee dodgers. Why 'surprise and delight' is tougher than it sounds for marketers Helen Edwards Find ways to close the gap between customer desire and corporate reality. #WorkthatWorks campaign urges industry to tackle 'motherhood penalty' Nicola Kemp A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return of stay-at-home mothers back into the workplace, according to new research. Is branded content an effective marketing tool? John Tylee Is McDonald's recently pulled YouTube channel evidence of a brand and its agency moving beyond their comfort zones? Sainsbury's rolls out one-hour delivery by bike in inner London Simon Gwynn After a trial earlier this year, Sainsbury's is introducing a service to 35,699 London postcodes that will offer delivery by bike within one hour of an order being placed on its iOS app, Chop Chop. Hollywood has awoken to female representation: when will adland follow? Jane Cunningham & Philippa Roberts Adland should learn from Disney putting Jyn Erso, the female protagonist of Star Wars spinoff Rogue One, at the centre of the film's merchandise. Infiniti works to hone its 'entrepreneurial' positioning David Blecken Nissan's luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets. Selling to the selfie generation: how to build brands with retail influence Pete Wilson Brands are becoming more imaginative with their efforts to sell to the selfie generation, writes Iris' planning director. Promoted How Sky makes the many faces of content count Rachel Bristow, Sky Media Every great advertising campaign tells a story - so why restrict that story to 30 seconds? With branded content entering a new era, the combination of data and technology can take stories further, Sky Media's Rachel Bristow writes Promoted Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us." In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Campaign Jobs UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Customer Comms Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Assistant Director – Marketing £56,920 – £68,547 plus Outer London Weighting: £1,830 p.a. Barnardo's, Head Office, Barkingside Head of Strategy £Competitive + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey

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