Unilever consolidates local and global marketing units + latest from Digital Mavericks, Eurostar, Sony & AOL

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Campaign: Brands September 22, 2016

Brand news and analysis, powered by Marketing Latest Unilever consolidates local and global marketing units Gemma Charles and Omar Oakes Unilever has centralised its global and local marketing functions into a single team as it seeks to ensure its marketers are better equipped in today's "super-connected" consumer landscape. Seat Mii outcry highlights 'outdated' auto marketing Nicola Kemp Criticism by consumers on social media to news that Seat and Cosmopolitan have created a "car for women" underlines the continued inability of automotive brands to market to women without resorting to tired stereotypes. Eurostar marketing director poached by Fred & Farid Omar Oakes Fred & Farid has appointed Lionel Benbassat, the marketing and product director at Eurostar, as its managing director in Paris. Digital Mavericks 2016: The women shaking up digital marketing Sandra Halliday Meet the new breed of Digital Mavericks: the women driving digital development on their own terms. Sony launches 4,000 colour-filled balloons in new Bravia campaign Omar Oakes Sony's new Bravia ad features an array of 4,000 white balloons bursting with multicoloured glitter to show off the television's prowess. Calls to improve creative standards in ad-blocking war Simon Gwynn Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking. AOL ad industry interviews aim to inspire next generation of female leaders Simon Gwynn AOL's global women's leadership platform Makers has launched #MakersBreakthrough, a series of interviews with leading women in the advertising and media industries aimed at helping younger women aspire to senior roles. Apple eyes McLaren takeover talks Simon Gwynn Apple could be on the verge of its long-mooted move into vehicles, after the tech giant approached McLaren Technology Group about a potential acquisition. Dmexco 2016: revenge, rivalry and virtual reality Shona Ghosh and Simon Gwynn Shona Ghosh and Simon Gwynn round up the news from last week's digital marketing conference in Cologne. Promoted Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us." In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Campaign Jobs Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Head of Strategy £Competitive + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Head of B2C Product Competitive UENI, London (Central), London (Greater) Business Director Competitive + comprehensive benefits package EMO Unlimited, Bristol Brand Marketing and Planning Manager – Wholesale Up to £46,000+ benefits Clarks, Street, Somerset Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset

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