EasyJet ad seeks to counter terror gloom; Sky to screen drone racing after $1m investment deal

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Campaign 18:05 September 15, 2016

The five things you need to know today   Most read EasyJet seeks to counter terror gloom with new ad Shona Ghosh Brands should "lead" consumers through uncertainties such as terror attacks and Brexit, according to easyJet marketing director Peter Duffy.     Tech Sky to screen drone racing after $1m investment deal Daniel Farey-Jones Sky is bringing the new sport of drone racing to broadcast TV through a distribution deal with The Drone Racing League (DRL).     Advertising Ogilvy's global leader to streamline agency brands Kate Magee Ogilvy & Mather is planning to reduce the number of agency brands within its global network in order to clarify its offering.     Marketing Tesco partners Hoberman for innovation initiative Gurjit Degun Tesco is embracing a new generation of start-ups in an attempt to embed more innovative business strategies into its company culture.     Media New US Omnicom media agency plots UK launch Gideon Spanier Hearts & Science, the new Omnicom media agency in the US, is to launch in the UK with Frances Ralston-Good as chief executive.     Also in the news   Twitter hasn't done enough about abuse, admits chief Jack Dorsey Twitter has witnessed a sharp lift in abuse targeted at women and minority users, but hasn't historically dedicated enough time, design or engineering effort in fixing the issue.     Snapchat strategy chief baits Facebook over silent video ads Snapchat's chief strategy officer, Imran Khan, claims advertisers buying soundless video slots are paying a premium on what is effectively a banner ad.     Rise of the fuck off fund Generation Z will demand that their work is an opportunity for self-discovery and self-development.     Promoted 3 great ads I had nothing to do with: Alistair Macrow on PG Tips, Ronseal and John Lewis Thinkbox Alistair Macrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with   Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why...   Campaign Jobs   Group Account Director Up to £65,000 Dahling Ltd, London (Central), London (Greater) Marketing Manager £35,803 – £40,864 Kew Royal Botanic Gardens, Kew, Richmond Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Director of Insight £65000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Insights Marketing Manager £50,000 per annum + car / car allowance Ball & Hoolahan, London Account Director - Global Design & Innovation Consultancy £48,000-£55,000 + benefits Ann Sharman Recruitment, Account Director - Global Brand and Innovation Consultancy Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Digital Content & Engagement Manager - L'Oreal Professional Products Division Competitive L'Oreal UK, London - Hammersmith Account/Talent Manager £24/28,000 pa dependent on experience Kruger Cowne, London (Central), London (Greater) Head of B2C Product Competitive UENI, London (Central), London (Greater)

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