Telegraph warns of 'intense competition' from Facebook and Google; McDonald's faces half billion euro tax bill

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Campaign 18:05 September 19, 2016

The five things you need to know today   Most read The stress report: why employee well-being is the new bottom line Nicola Kemp A new generation of talent who are unprepared to sacrifice their souls at the altar of work are forcing a fundamental reappraisal of the role of business in supporting the mental well-being of staff.     Tech Telegraph warns of 'intense competition' from Facebook and Google Gideon Spanier Telegraph Media Group has warned news publishers face "intense competition" from Facebook and Google and "pressure on digital advertising yields" and that "these trends will only accelerate".     Advertising BT and Virgin Media release first ever joint ad campaign Gurjit Degun BT and Virgin Media have released their first ever joint ad campaign for their broadband services.     Marketing McDonald's faces half billion euro tax bill Simon Gwynn It's not quite on the same scale as Apple's €13bn (£11.1bn) tax bill in Ireland, but McDonald's is set to be the next company to be hit with a major repayment order by the European Commission.     Media Jeremy Clarkson launches Amazon drones in new Fire Stick TV ad Omar Oakes Jeremy Clarkson launches a fleet of Amazon drones in the online retail giant's new ad for its Fire Stick product, which launches on UK TV tonight.     Also in the news   James Corden fails to impress Apple in comic ad for music service James Corden stars in the latest Apple ad promoting the tech giant's new music service by dressing up as some of the world's biggest music icons.     MPs launch inquiry on how Brexit will affect creative industries A group of influential MPs has launched an inquiry into the impact of Brexit on the UK's creative industries.     Yes, you can teach someone how to be a YouTuber A Glasgow college has launched the UK's first course in vlogging. It offers a great way to grow creativity and escape mediocrity, writes Simon Pont.     Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why...   Promoted The Thinkboxes: July/August 2016 shortlist Thinkbox Which TV adverts made the shortlist this month?   Campaign Jobs   Client Development Director £80k - £100k plus Bonus Stonor, South East England Group Operations Manager £35,000 - £45,000 SYLEX Recruitment, London (Central), London (Greater) Assistant Brand Manager £35,000 per annum Ball & Hoolahan, London Head of Account Management upto £65k basic + commission Morgan Rutherford Associates, Richmond upon Thames, London (Greater) Head of Strategy - Full Service Digital Agency Up to £75k plus benefits The Jefferson Group, London (Central), London (Greater) Senior Account Director £60-65k + 15% Profit Share Eden Marsh, London (Central), London (Greater) Marketing Executive - Haymarket Media Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Display Sales Executive - Motorsport News Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Product Marketing Executive - UK & Ireland Competitive plus 5% bonus Spectrum Brands, Failsworth, Manchester Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset

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