Wednesday 31 August 2016

Amazon Dash is here; Diageo hits back at ad ban

Campaign 18:05

Campaign 18:05
August 31, 2016
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Unilever holds out as Amazon Dash button arrives in the UK
Unilever holds out as Amazon Dash button arrives in the UK

Shona Ghosh

Amazon's Dash buttons have arrived in the UK, allowing users to re-order household items at the literal touch of a button.

Tech
Twitter shares video ad revenue with creators
Twitter shares video ad revenue with creators

Shona Ghosh

Twitter has opened up its video advertising platform to individual creators, allowing them a share of the cash from ads that run against their content.

Advertising
Jamie Elliott departs MullenLowe London
Jamie Elliott departs MullenLowe London

Gurjit Degun

Jamie Elliott, the chief executive at MullenLowe London, has stepped down from the post just months after the departure of Richard Warren, the group chief executive.

Marketing
Diageo hits out at Captain Morgan ad ban
Diageo hits out at Captain Morgan ad ban

Simon Gwynn

Diageo has wound up in stormy waters, after the ASA banned a TV ad for Captain Morgan rum for implying the drink could increase confidence and popularity.

Media
Sky Mobile hands digital and social account to Adam & Eve/DDB
Sky Mobile hands digital and social account to Adam & Eve/DDB

Shona Ghosh

Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer.

 

Also in the news
Ryanair CEO: Irish government should tell EU to 'f*ck off' over Apple tax ruling

Ryanair's outspoken chief executive Michael O'Leary has described the EU's €13bn tax bill on Apple in Ireland as "bizarre", and says it would never stand in court.

Ikea opens a DIY supper club in Shoreditch

Ikea is opening a pop-up "DIY restaurant" in Shoreditch, east London in which successful applicants will get the chance to prepare a brunch, lunch or dinner for up to 20 friends.

WaterAid's VR film shows dearth of water access in Nepal

International development charity WaterAid has created its first virtual reality documentary, Aftershock, to give viewers an immersive insight into life in hill-top communities in Nepal.

Day 10: Three areas where programmatic will change the face of advertising
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From TV to digital audio and native, programmatic buying is shaking up advertising in a big way

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